Samsung's bomb-like S8 successfully survived after refurbishment, and the Note7 costing 2,000 yuan or 5,000 yuan. Which one would you choose?
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Seven months after the explosion, Samsung has an answer to the question of whether it will abandon the Note 7 phone. On the eve of the release of the Samsung S8, Samsung Electronics was rumored to take new actions on the Note 7 phone that has caused an explosion incident in the past period of time, intending to reuse it. On March 28, Samsung Electronics said it would sell refurbished and rent Note 7 smartphones, and said that the specific time to return to the market has not yet been decided, and the final release date of the refurbished Note 7 will depend on the results of discussions with operators and regulatory authorities. Samsung has been hit by a series of explosions over the past year, plunging it into a credit crisis. In January this year, Samsung announced the results of its investigation into the explosions, pointing directly to the battery as the cause of the Note 7 fires. It also said that only 330 of the 3 million Note 7s sold had battery problems. However, two months later, Samsung began a comeback plan for the Note 7, which was considered a problematic phone by the outside world. Why did Samsung return to the market after refurbishment? Before the release of Note 7, Samsung's pre-heating of the phone was well received by the market, and the number of pre-orders was also off the charts. After Note 7 was officially launched, due to the hot sales, various channel dealers raised their sales expectations for the phone. Some market insiders predicted that Samsung's sales of this phone will exceed 20 million units. In such a hot situation, in order to keep up with the pace of supply, Samsung constantly adjusted its production plan, and the generation of a large amount of inventory became inevitable. Since the explosion, Samsung has recalled approximately 2.7 million mobile phones, plus the remaining inventory. If all these mobile phones are destroyed, it will mean huge losses for Samsung. It should be noted that Samsung has spent tens of billions of dollars to deal with the aftermath of the Note 7 incident, so Samsung's move is also intended to reduce losses. In addition, Samsung's official statement of minimizing environmental impact is also an important reason. Since Samsung announced the recall of Note 7 phones in September last year, environmental organizations such as Greenpeace have been asking Samsung to dispose of these phones in an environmentally friendly way. They put pressure on Samsung to disclose the specific treatment method. It is understood that if discarded mobile phones are not processed, they will become electronic waste. The heavy metal raw materials contained in mobile phones include lead, nickel, mercury, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers, etc., which will cause large-scale pollution to soil and groundwater. Moreover, these toxic and hazardous substances have the characteristics of persistence and bioaccumulation, which can remain in the environment for a long time and continue to spread around the world. The harm caused to humans and animals is difficult to reverse. Therefore, facing the pressure from environmental organizations is also one of the important reasons for Samsung to resell. What will change after the renovation? It is reported that after the Samsung Note 7 is refurbished, the battery capacity of the culprit of the explosion incident will be reduced to 3000-3200mAh. The smaller and more conservative battery configuration is obviously to prevent the same mistake from happening again. The name of the refurbished model will also be changed. In addition, all refurbished parts will be supervised by a third-party organization, so that the Note7 without safety hazards can be put on the shelves for sale again. In fact, the most important thing for ordinary users is the price of the refurbished Note 7. According to Samsung's official website, all official refurbished phones will provide a one-year quality guarantee, and the sales price of refurbished phones is significantly lower than the initial listing price. For example, the current sales price of the refurbished Galaxy S6 Edge phone is only $223, but when it was first launched in 2015, it was priced as high as $672. In other words, the refurbished phone is only one-third of the price of a new phone, so the price of the refurbished Note 7 this time should be much lower than when it was first launched. Will the refurbishment have an impact on the newly released S8? At 11pm yesterday evening, Samsung held its first press conference this year in the center of New York, bringing the new Galaxy S series flagship Galaxy S8 and Galaxy S8+. This generation has many highlights, but most of the attention is focused on the high screen-to-body ratio, Qualcomm Snapdragon 835, the new smart assistant Bixby, and a DeX component specially equipped for the S8 series, which can be used to connect a monitor and a mouse and keyboard to turn the S8 and S8+ into a simple Android PC. Many people will definitely raise questions about this: since the price of the Note 7 will be lower after it is refurbished and resold, won't this have an impact on the sales of the newly released S8? In fact, this is not the case. Samsung has previously announced that the refurbished phones will be sold mainly in relatively low-end markets such as Vietnam and South America, and will not be sold in high-end markets such as the United States. In addition, if the refurbished Note 7 enters the domestic market, Samsung must be prepared. As we all know, the price of the refurbished Note 7 will drop, so the price is likely to be between 3,000 and 4,000. The profit of the mid-range segment in China is quite high, and OV has made its fortune precisely because of the user group of this segment. Even Apple has seen the potential of the mid-range market. The resale price of last year's SE and this year's iPhone 6 is set at more than 3,000 yuan, which shows that the mid-range market has great potential in China. If the refurbished Note 7 also enters the domestic market, Samsung may take this opportunity to use Note 7 to layout the domestic mid-range market. Since the Note 7 explosion incident, what really hurt Samsung is not the loss of money, but the loss of reputation. According to data, Samsung's reputation ranks 49th among 100 American companies, which is the largest drop in recent years. Samsung ranked 3rd in 2015, surpassing Apple and Google, and ranked 7th in 2016. It has been in the top 10 for the past three years, but now it has fallen to such a low position. Therefore, the first thing Samsung should consider is not the sales volume of mobile phones in the future, but how to restore its reputation as soon as possible and make more people forget that the Note 7 exploded. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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