"Smarter Companionship" GAC New Energy's Intelligent Technology Leads the Beijing Auto Show

On April 25, GAC New Energy took the theme of "Smarter Companionship" and made a strong appearance at the 15th (Beijing) International Auto Show 2018. GAC New Energy's first independent participation in an international A-class auto show attracted the attention of the audience with its 1,000-square-meter booth, grand brand strategy release and cool smart technology experience.

On April 26, GAC New Energy held a press conference at the China International Exhibition Center and officially released its brand slogan "Smarter Companionship". A brand promotional video directed by famous Hollywood director Anthony LaMolinara, a new brand IP image, and a user-exclusive APP were also released. GAC New Energy is gradually shaping its brand image as a "leader in smart mobility services."

Zeng Qinghong, Chairman of GAC Group, attended the press conference. Feng Xingya, General Manager of GAC Group, pointed out in his speech that as a strategic carrier for GAC Group to develop new energy vehicles, GAC New Energy will comprehensively build the most competitive innovative technology company and strive to become a world-leading and socially trusted green smart mobility value creator.

GAC New Energy grandly launches "Smarter Companionship" at Beijing Auto Show

Feng Xingya, General Manager of GAC Group, delivered a speech

Gu Huinan, Director and General Manager of GAC New Energy, explains "Smarter Companionship"

Xiao Yong, Vice General Manager of GAC New Energy, explains the new marketing service ecosystem

Trumpchi GE3 leads the star lineup, and the cool smart experience leads the technological era

At this year's Beijing Auto Show, GAC New Energy adopted the design concept of leading the new era of intelligent technology, using the tension-filled streamlined shape and the elements of technological black and new energy blue to create a future travel interactive experience space with high appearance and black technology. At the same time, adhering to the experience concept of 25 hours of enjoyment, it integrates model display, technological interaction, negotiation and rest functions, highlighting GAC New Energy's innovative strength in creating a world-class new energy vehicle brand and leading the new era of intelligent technology.

25 hours of fun time experience at the Beijing Auto Show

At the same time, the driverless version of GE3 and GS4 PHEV equipped with top autonomous driving technology led the iSpace concept car and its two star models, which not only demonstrated GAC New Energy's leading products that set industry benchmarks, but also let us see GAC New Energy's in-depth thinking and innovative practices for the future. As the sales champion in the pure electric SUV segment, GE3 is a high-quality product built by GAC New Energy based on a pure electric exclusive platform, with the strength of "high appearance, high technology, and long battery life". GAC New Energy GE3 adopts the world's advanced ternary lithium battery technology, which is safer and has the highest charging efficiency in its class. It can quickly charge up to 80% of the power in half an hour, and the longest range can reach 475km at a constant speed of 60km/h, setting a new benchmark for pure electric SUVs, easily meeting urban commuting needs, and completely solving consumers' concerns about "pure electric battery life".

Unmanned GE3

It is worth mentioning that the GAC New Energy booth changed the traditional vehicle display mode and added a lot of technological experience, which became a major highlight of this auto show and made us have a deeper understanding of this technology company. Intelligent robots, virtual driving, holographic display of three-electric system, car networking display and other black technologies bring users advanced intelligent technology experience. Visitors can DIY their own car in the holographic display cabinet, feel the speed and passion in the brainwave racing with virtual driving, experience the intelligent interaction of the new generation of intelligent communication Injoy system, and drink a glass of ice-cold beer poured by KUKA robotic arm to enjoy the pleasure brought by the intelligent technology experience.

The coolest smart technology experience at the Beijing Auto Show

"Smarter Companionship" deeply explains the future we are striving to create

At this year's Beijing Auto Show, GAC New Energy Director and General Manager Gu Huinan officially released GAC New Energy's new brand slogan "Smarter Companionship", explaining the connotation of the slogan - intelligence, emotion, and trust. GAC New Energy is redefining cars and car life with forward-looking innovative thinking, and strives to become a world-leading and socially trusted green smart mobility value creator.

"Smarter companionship" is GAC New Energy's commitment to building smart cars and providing users with the most considerate services. GAC New Energy is making every effort to build smart cars that can fully lead the future. It will not only be a means of transportation, but it will be smarter, more emotional, more considerate, and even understand you better than you do. It will become the most trustworthy partner for family, friends, work and life.

"Smarter companionship" is the quality assurance that GAC New Energy provides to users to meet their personalized needs. Automobile manufacturing is extremely rigorous, and GAC New Energy is born with a strong system gene, with industry-leading production, manufacturing and quality assurance capabilities. GAC and its partners jointly invested 45 billion yuan to build the GAC Intelligent Connected New Energy Automobile Industrial Park, systematically deploy innovative industrial design and technology incubation, intelligent manufacturing of complete vehicles and key core components, and build an ecological town that integrates technology and humanities and GAC University, a base for cultivating high-quality innovative talents. In the future, an innovative technology cluster developed across the entire industrial chain will be formed. As the first project of the industrial park, the GAC New Energy Factory plays a leading role in driving industrial agglomeration. It will be completed by the end of this year and will become a world-class digital smart factory that allows users to deeply participate in the definition and design of automobiles and has personalized customization capabilities, as well as an ecological factory that comprehensively utilizes energy, allowing smarter automobile manufacturing to coexist harmoniously and integrate with the natural ecological environment.

"Smarter companionship" is the sincere promise of GAC New Energy's new marketing service ecosystem to users. GAC New Energy is committed to building a new marketing service ecosystem with users at the core and integrated into smart life, providing users with a full range of multi-level green smart mobile life experience. GAC New Energy's 25-hour experience center has created a new channel model, attracted widespread attention from all walks of life, and led to a profound change in the way of operation. At this auto show, GAC New Energy also released a new brand IP and exclusive APP to further deepen the ecological system that connects and actively serves every user.

Online and offline operations lead to profound changes in operating methods

"Smarter companionship" is a shared platform for enterprises, employees, users and partners to live in harmony, grow together and pursue a happy life. GAC New Energy has inherited GAC Group's many years of deep industrial accumulation and high-quality resources, and has inherited GAC's successful experience in independent innovation and independent brands. It has brought together many talents at home and abroad and formed a strong innovation team. The company will work together with employees, users and partners to create a new era for the automotive industry.

Brand promotional video, IP image, and APP were released

At this year's Beijing Auto Show, GAC New Energy teamed up with Mr. Anthony LaMolinara, winner of the 77th Academy Award for Best Special Effects Director, to create a brand promotional video for a dreamy future. He used the new roles of people, cars, and animals in the intelligent world as the main story line to interpret a dreamy and yet tangible intelligent future, presenting the rich connotation of "Smarter Company" in the form of a science fiction blockbuster.

The 77th Academy Award for Best Special Effects Director presents "Smarter Company" in the form of a sci-fi blockbuster

GAC New Energy uses "Smarter Companionship" as its brand slogan, and the concept of the brand slogan is fully integrated into the design of the brand IP. GAC New Energy chose a family of three based on the unicorn prototype, "Unicorn Baby Family" as the brand IP image, conveying GAC New Energy's good wish to accompany everyone to create a new era of the automotive industry.

GAC New Energy Brand IP——Dujiao Beibi Family

The "Unicorn Baby Family" has a blue-green horn, representing the era of the Internet of Everything; the lightning-shaped tail represents electrification; it also expresses the brand's friendly and fun side; and its witty demeanor shows that they are smart partners who accompany users. In the future, the Unicorn Baby Family will enrich users' lives in various ways. It will be smarter and become an assistant in life and work. It will be more emotional and know how to share. It will also become a partner who accompanies children's growth and a window for children to contact the future.

GAC New Energy's brand IP facilitates more detailed emotional communication and brand interaction with users. At the same time, GAC New Energy also released an exclusive APP, which will form a fully interactive online and offline marketing service model with the GAC New Energy 25-hour experience center to create richer value for users. At the same time, the Tmall flagship store was launched on April 26, and limited pre-sales of Dujiao Baby peripherals were launched.

Owning an APP means you are a VIP. GAC New Energy APP will provide users with a simpler, more convenient and smoother service entrance. It is a travel assistant, providing you with the most efficient travel plan, the most convenient charging experience and the most considerate exclusive customer service at any time; it is a car DIY expert, creating customized products that highlight your personality for you. You can even use it to master the entire process of exclusive car design and manufacturing at any time, and deeply experience the charm of intelligent manufacturing; it is a community, where friends from all walks of life gather to share the wonderful experience of car life; it is also a mall, and any activity you do on the APP may be converted into points. APP is an entrance that allows you to control it at your fingertips. In the future, GAC New Energy will continue to deepen the functions of the APP, create a more layered personalized experience for users, and accompany users to enjoy a simple, pleasant, comfortable and caring new life.

GAC New Energy is building a new ecosystem of marketing services to shape the future of car life. Online with an exclusive APP + offline with a 25hours experience center, it connects daily travel life and is open to all users in society. At the same time, GAC New Energy is building an offline system that is zero-pollution, multi-touchpoint, and closer to the user's living radius - the "15-minute pure electric travel circle". The experience center is like the "sun", the appropriate exhibition center is the "moon", and a large number of community exhibition halls can be called "stars". You can enjoy exclusive services in just 15 minutes.

In the future, GAC New Energy will continue to focus on user experience and continue to deepen innovation so that every user can enjoy "smarter companionship" and make the new era of green and smart mobile life even better!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.