After 200 million users, OPPO's youthful journey has just begun

When Wang Junkai sang "Karry on" at the OPPO press conference, you could feel the overwhelming enthusiasm of young people. Beneath the shouts, there was the power of blooming youth.

Above this force is the OPPO brand, which has quietly sold more than 200 million mobile phones.

" Youth Creates the Future " Spring Festival kicks off with enthusiasm

OPPO’s “Youth Meal”

OPPO is a "youth-oriented" brand, with most of its users being young people. Under this praise is the brand image that countless manufacturers dream of - is there anything more worthy of pride than making young people excited?

OPPO has achieved this. Although it often suffers from some external pressure, or jealousy, when deliberately vilifying the image of OPPO's user group, those critics who believe that only experience and proficiency are the essence of life forget that youth is the true meaning of life.

Obviously, OPPO is a brand that makes people jealous. Why is it so vibrant and why can it win the favor of 200 million young people?

Celebrity strategy is one of the factors, but not the main one. After all, it is rare to find a mobile phone brand that does not hire a spokesperson, but few brands can reach the hearts of young people as accurately as OPPO.

Wang Junkai took a photo with celebrities

OPPO explained it this way: With its focus on the research of young people's mobile phone needs, OPPO has continued to create a number of high-quality models in recent years, showing a new level of integration between technology and entertainment. Under the cross-border resonance, AI, AR and other mobile phone black technologies meet music, fashion, art and other elements, showing a portrait of the new generation of young people's lifestyle. The release of OPPO R15, with its industry-leading color appearance, the most beautiful smart camera experience in every shot, and more powerful performance configuration, will surely become the most popular item worth paying attention to this year!

Just like why middle-aged people love expensive clothes and watches. Young people's fashion is also a string of codes that are difficult to decipher. It is difficult to explain what forces are at work, but the results often make you suddenly realize, "Oh, that's it."

OPPO is the brand that launches products before people realize it and quickly delivers them to users. It hardly follows the trend, it is the trend.

For example, when many mobile phone brands were obsessed with running scores, OPPO was the first to capture the real needs of the market. Running scores is something that geeks do, while taking photos is what young people love the most. Another example is fast charging, which can charge for five minutes and talk for two hours. In the face of all the needs of young people, OPPO has won the love of young people with its fast and accurate insight.

Many people still don't take it seriously and will say "what's the big deal". However, if we think about it carefully, if a product is only admired by itself and not loved by the majority of users, then where is its success?

To make as many people like it as possible is OPPO's business philosophy and also its product philosophy.

Targeting the pain points of needs and pursuing youth and fashion, OPPO's fashion journey has just begun by following this purpose.

The latest R15 mobile phone uses gradient color for the first time. OPPO itself commented that this "rewrites the inherent solid-color body convention in the mobile phone industry." This is indeed the case. After we are used to seeing all kinds of solid-color mobile phones, how to use mobile phones to express the colorful world is indeed a difficult problem. Gradient colors will make young people stand out instantly in the crowd of black, white and gray.

This is the power of insight. It does not have a groundbreaking technological breakthrough, nor an epoch-making control improvement, but it has a real impact on the image of users as independent individuals in the group. In a nutshell, OPPO has enriched the sense of existence of more young users.

Why OPPO R15?

As OPPO's genius designer, color master Karim is well-known all over the world. He believes that gradient is the element that best reflects the extension of the real world, and the R15 product takes gradient to the extreme, hoping that the phone can generate emotional fluctuations and communication with users, and through this intriguing, the product can be more attractive.

Karim, the Color Master

Is OPPO running out of ideas by making a fuss about the shell? The fact is quite the opposite. As a mainstream consumer group of young people, OPPO has to accurately grasp the young people's perception of fashion and try its best to satisfy them. The gradient color just reflects OPPO's keen market perception. When Douyin and Kuaishou are popular, young people's desire to express themselves has reached its peak. What kind of mobile phone do you use in front of the camera that will be unforgettable? In this era of attention economy, discernment is productivity, and the gradient of R15 has such ability, the ability to make you remember at a glance.

In fact, in addition to its outstanding appearance and color design, OPPO R15 is the first to be equipped with the MediaTek P60 processor with excellent energy efficiency and integrated multi-core AI unit, 6GB+128GB large capacity combination for storage, 3450mAh large battery + VOOC flash charging combination for battery life, etc. OPPO has also specially optimized super apps, and WeChat, Honor of Kings, "Chicken Eating" and other games can all experience unprecedented smoothness.

Performance has never been OPPO's primary expression. Youthful personality is what OPPO wants to express the most. This is the secret of why OPPO can sell 200 million mobile phones. The new R15 mobile phone still continues this central idea. When others are stuck in the performance, OPPO is like a fairy from the sky. It has turned over this page and reached the hearts of young people. It is also because of this that only OPPO can sell MediaTek chips at 2999 yuan, 3299 yuan, and 3499 yuan. This is like an LV bag. It never talks about cost like greasy middle-aged people. It just tells you: you should have it, you deserve it. The same is true for OPPO. For young people, it is expression, it is a totem. As for price, there is no need to talk about such a tacky topic in front of personality!

R15 price

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.