Everything on the cloud is connected to the Internet of Things, Coocaa System 8's way to break the circle

The OTT industry has once again become a hot spot, attracting many new forces to enter the market. However, the entire industry still has few options and an unclear direction for how to move forward positively.

In the face of this industry test, each manufacturer is striving to seek changes that lead to success based on their own understanding of the times and their own technological advantages. However, the market will never satisfy everyone's expectations at the same time. In this industry of the Internet of Everything, only manufacturers that fully lead the trend of the times and technological development can build a real advantage zone.

Living room lacks carrying capacity

With the explosion of 5G and AIoT markets, the era of the Internet of Everything is within reach. According to data from Strategy Analytics, the global smart home market will reach RMB 1.1 trillion in 2023. As the only natural large screen in the living room, OTT TV large screens are also expected to have high hopes, which is also the primary reason why OTT has been sought after by many industry giants in the past two years.

However, if we look at the market data, color TV products, which serve as the basis of OTT large-screen, do not meet the definition of a "blue ocean market."

According to CMM data, from January to July 2020, the retail volume of the overall color TV market in China fell by 9.0% year-on-year, continuing the trend of 2019. IDC predicts that in 2020, China's smart TV shipments will not exceed 44.8 million units, a year-on-year decline of 4.4%.

From the market point of view, most color TV products are still focusing on traditional "audio and video" performance, which will certainly not make consumers have more desire for iteration.

On the other hand, there are indeed a small number of players in the industry who have seen the explosive trend of the smart home market and have therefore launched large-screen products with central control capabilities.

But problems arise. Traditional large-screen products can only take into account the single scenario of smart home, and due to the command barriers of AIoT products, it is difficult for users to flexibly control these fragmented smart terminal devices.

Because of the sense of disconnection in the user experience of large-screen products, it is not easy for users to enter the "Internet of Everything" era from the living room. Reflected at the market level, like large-screen products that focus on traditional "audio and video", many large-screen products under the banner of AIoT have not become consumers' first choice.

Coocaa System 8 breaks the limitation of space

Just when the industry was hesitant and looking for new directions, Coocaa Network launched Coocaa System 8 at the right time. It not only broke away from the industry's inertial thinking, but also conducted reverse thinking centered on human needs, achieving a two-dimensional breakthrough in the breadth of data exchange and the width of connections, and thus creating a "boundless space" that connects everything.

Although most OTT manufacturers have already seen the trend of the Internet of Everything and the explosive growth of the smart home market, the fact is that most manufacturers simply believe that OTT and smart homes have an absolute and unique connection.

However, the home scene is only a small part of the user's daily life. In addition, office, study, business travel and other scenes are also extremely important life scenes.

Therefore, Coocaa System 8 focuses on the screen networking function on top of AIoT. Wang Zhiguo, CEO of Coocaa Network, said: "Screen networking, as an interface for human-computer interaction, can better enable everyone to use the functions of IoT." In fact, in the conception of Coocaa Network, screen networking will be everywhere, compatible with different screens, and open up different scenes, so that users are not restricted by space and time, and can obtain a consistent experience of data carrying with them through the "cloud" by connecting "information islands" in life scenes.

In the future, Coocaa Network will use "coocaa OS inside" as the technical logo of the Coocaa system's borderless space, and use the power of the Coocaa system to open up the connection between the screen and the scene, thereby empowering various IoT terminals and creating a new experience of scene intelligence for users. It is reported that all IoT terminal devices in the "borderless space" can be controlled by users, breaking the embarrassing situation that although each terminal is intelligent, they are separated from each other.

It is worth noting that at the macro level above the "boundless space", Coocaa System 8 has also created a family data system with 12 major categories and 96 subcategories based on three major technologies: family-centric data system, user engine, and large-scale and refined populations, so that users can obtain a coordinated and consistent scene-based intelligent life experience in different scenarios, times, and terminals.

Therefore, when we combine the trend of the Internet of Everything and the problems currently faced by the OTT industry, and re-examine the product strategy of Coocaa System 8, we can find that the real competitiveness of Coocaa System 8 comes from building a data core centered on user needs at the core level, connecting different screens on the periphery, so that the central control can move with the user, and the sense of separation between IoT terminals can be eliminated as much as possible. Ultimately, with the empowerment of "coocaa OS inside", an accessible and minimalist "boundaryless space" is created.

Coocaa System 8 connects everything

Although "boundless space" is only a major strategic move of Coocaa Network as a single manufacturer, the value behind it is likely to bring a baptism that is no less than rebirth to the entire OTT industry.

Judging from the trend, with the development of 5G, the integration speed between terminal devices will become faster and faster in the future, the industry will increasingly focus on consumers, and the integrated experience of "cloud, pipe and terminal" will also be implemented.

For consumers, one significant change this brings is that there will no longer be barriers in terms of standards and communications between screens and terminals. The Coocaa System 8, which connects everything at a macro level, undoubtedly captures this trend.

While launching Coocaa System 8, Coocaa Network also launched the "Open Platform Plan", the two most important initiatives of which are DoT (Internet of Things) and IoT open platform, which attract third-party partners to jointly build a "boundless space" ecosystem.

At present, the total number of activated users of the Coocaa system has exceeded 60 million, and it has an absolute advantage at the industry level. From the perspective of future development, when Coocaa Network issued a "heroic call" to call on the entire IoT industry and tens of millions of users to join DoT and IoT open platforms, it was itself an imaginative feat that deserves to be remembered by the industry.

In short, Coocaa System 8, which started with the big screen, has exceeded the expectations of the industry, partners and users, whether it is the big concept of screen networking or the big dream of "coocaa OS inside". In fact, through the reconstruction of technology, system, service and other dimensions, the deep integration of multi-dimensional scenes and terminals, and the user growth driven by experience, Coocaa System 8 has broken through the pure OTT category, which undoubtedly broadens the industry for latecomers.

Considering the profound changes in future technology, the timely appearance of Coocaa System 8 is undoubtedly inevitable, which reveals the strong strength and appeal of Coocaa Network, the leader of the OTT industry, from another level. Looking at the future development path of Coocaa System 8, the "boundless space" based on DOT+IOT is about to emerge. A large-screen revolution that completely subverts the boundaries of IoT will eventually "magnify personal happiness to family members and even all mankind through connection and services."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.