DeepBlue Auto's sales exceeded 100,000 units in 14 months! Setting a new sales record for independent new energy brands

  Recently, Deng Chenghao , CEO of DeepBlue Automotive Technology Co., Ltd. , published an internal letter to employees. The letter reviewed the past experiences of all DeepBlue employees since the brand was born more than a year ago, and also planned the direction of DeepBlue's "2 025 Strategy". In this internal letter with a lot of information and powerful content, we can see DeepBlue Auto's strategic thinking and value sharing, as well as practical guidance for future development. This letter can be seen as DeepBlue Auto's "declaration of war" to challenge the future, which ignited the fighting spirit and passion of all DeepBlue employees internally, and also let the entire industry see the strong strength and development potential of Chinese new energy brands represented by DeepBlue Auto!

The speed benchmark and value benchmark for China's new energy brands

Deep Blue Auto was born in 2022. In just over a year, it has achieved its own acceleration with its challenging spirit and down-to-earth pragmatic attitude : On July 25, 2022, the first model SL03 was launched, and orders exceeded 10,000 in 33 minutes; in December, SL03 delivered more than 10,000 vehicles in a single month, setting a record for the fastest monthly delivery of more than 10,000 vehicles for a new energy brand. On June 25, 2023, the second model S7 was launched. On June 30, the Deep Blue brand strategy was released and large-scale delivery of S7 was started; on August 4, the cumulative delivery of S7 exceeded 10,000, once again setting a new record for the time taken for new energy vehicles to be delivered from launch to more than 10,000 vehicles. On August 25, SL03 was launched with three major upgrades. In September 2023, DeepBlue S7 not only achieved over 10,000 deliveries for two consecutive months, but the cumulative deliveries of DeepBlue's two models exceeded 100,000, taking only 14 months, breaking the fastest delivery record of China's independent new energy brands. These amazing achievements not only quickly opened up the market's visibility, but also gained more than 100,000 " golden reputations" and won the recognition of users.

Deep Blue Auto can continuously break records and conventions thanks to its strategic deployment of "category-determined victory". Deep Blue Auto's rapid rise is first based on its core technological advantages of "super-range extension", building a new experience of all-scenario smart travel with equal rights for electric and smart, launching Deep Blue super-range extension technology with the goal of being the first in the industry, and using a new category of super-range extension to quickly open up a new market situation. Then, it further consolidated its leading position in the industry through the "Force Electric" technology brand. At present, Super Range Extension has 164 core technologies and has won 1,286 patents. A series of key core technologies and super user experience such as super fast charging and Deep Blue Intelligence are also being rapidly constructed. Deep Blue, which has shown its technical strength, has naturally received numerous recognitions: it joined the "Brand Power Project" of China Central Radio and Television, won the title of "National New Energy Vehicle Leading Brand", and created the "new image of Deep Blue"; SL03 won more than 20 authoritative awards such as the German Red Dot Award "2023 Product Design Award" and the 2023 WIDC World Intelligent Driving Challenge Gold Award, and the extended-range version ranked first in the mainstream plug-in hybrid market in the JDPower 2023 China New Energy Vehicle Product Charm Index Research, and has refined the "Deep Blue High Quality" and so on. The absolute strength of technology not only makes the market remember Deep Blue, but also makes users trust Deep Blue. With pure electric drive, long endurance, low energy consumption, and true safety as the core interests, it breaks the restrictions of usage scenarios, ends the mileage anxiety, energy replenishment anxiety, and safety anxiety of new energy users, and strongly occupies the industry's leading extended-range technology high ground; creating a new energy technology path that is more suitable for China's travel environment, which has also become the confidence of Deep Blue Automobile to become the "first extended-range brand".

The courage to change and the spirit of daring to break through make Deep Blue move forward courageously

" Comrades, those who keep the status quo have no hope, only those who strive forward have a future . " This sentence mentioned by Deng Chenghao , CEO of Deep Blue Automotive Technology Co., Ltd. in an internal letter is not only a microcosm of the entire Deep Blue Automotive value system, but also a strategic thinking for Deep Blue Automotive's rapid rise. The industry's "involution" has intensified, and the competition between oil and electric vehicles, the competition between independent joint ventures, the competition between traditional and new forces, and the interweaving of scale competition and elimination competition, only by always maintaining a decisive battle mentality can we keep pace with the times. The road to growth facing the young Deep Blue is still long and difficult, but the determination and perseverance of Deep Blue people are constantly improving Deep Blue's full ecological system, laying a solid foundation for the sustainable development of Deep Blue Automotive.

Within Deep Blue Auto, the flexible and efficient incentive mechanism and talent training system have created a high degree of convergence in the values ​​and work styles of Deep Blue team members, which can create an entrepreneurial atmosphere of team cohesion, high efficiency and the strongest combat effectiveness. In the early days of SL03's launch, the new marketing model had not yet been effectively run-in, and the delivery process was not smooth. The youth commando team gathered and took the initiative to go to the front line, stationed at the temporary delivery center 7x24 hours for three months, and made every effort to solve terminal needs; during the epidemic, nearly a thousand Deep Blue people rushed back to the company from all over the country, and delivered hundreds of S7 project team members to Nanjing, working on-site for a month, and snatched back a month of critical R&D cycle for S7. The vitality of youth is the guarantee for Deep Blue to continuously challenge and break through . Deep Blue's chairman Wang Xiaofei was born in the 1980s, and general manager Deng Chenghao was born in the 1985s. The influence of young leaders on the style and character of a team is decisive. Providing a stage for young people to show their youthful brilliance and break through themselves is also one of the core driving forces of Deep Blue's development. For Deep Blue Auto, as the rising star of the new energy industry, it needs the participation of young people, which provides a feasible and creative way for the development of the brand. They understand the interests and hobbies of young people and resonate with consumers with youthful "language". Deep Blue Automobile also quickly won the favor of young users because of its youthful and energetic image.

Aiming to become a world-class electric vehicle brand, Shenlan sets out again!

For DeepBlue, becoming a "world-class electric car brand" is not just a passionate slogan, but also a must-achieve goal of the company's pragmatic, efficient, honest and innovative development concepts. The delivery of 100,000 vehicles in 14 months has become a milestone in the past. DeepBlue has already reloaded and set off for the next peak. DeepBlue remains calm in the face of chaos, and the more difficult and dangerous it is , the more it moves forward. Facing the unknown road ahead, DeepBlue has a clear strategy. In Deng Chenghao's internal letter, we also see the three core guidelines for DeepBlue to plan to achieve the delivery target of 1 million units in 2025 .

The first is to " move from fewer product lines to more product lines, and find a methodology for the success of multiple products in parallel . " The success of Deep Blue SL03 and Deep Blue S7 helped Deep Blue Automobile open up its Ren and Du meridians, find a breakthrough in the market, and also improve its organizational system. By 2025 , DeepBlue Auto will have no less than six product lines, and a complete set of perfect processes from definition to development, from mass production to promotion, from sales to iteration , which will become the system guarantee for DeepBlue Auto's one million delivery goal; secondly, move from one market to multiple markets and become a global DeepBlue . Under the guidance of the "Sea of ​​​​Inclusiveness" plan, DeepBlue has begun to explore globalization, gradually strengthen its global vision and pattern, and make effective strategic planning, so that DeepBlue's global capabilities will become a new accelerator of DeepBlue's speed; finally, " insist on putting users first, and the starting point of all work is users ." In DeepBlue's view, users are the real founders of the brand. User experience is the starting point and yardstick of all work . DeepBlue must become a user-driven brand, co-create and grow with users , actively listen to users' voices, and co-create and grow with users. This is a strategic task that DeepBlue must continue to adhere to.

From becoming the first central enterprise in the industry to complete mixed ownership reform , to creating a new category of "super extended range" , to creating a "three-center" marketing model and a "thousands of outlets" network model , to achieving 100,000 deliveries in 14 months , the starting point of Deep Blue Auto's vast journey is not only eye-catching but also full of expectations. Today, the potential to grow into a world-class brand is being verified step by step by strength, and the most beautiful scenery can only be seen on the road of struggle. Deep Blue Auto's accumulated quantitative changes are moving towards qualitative changes. In the future, we will not only be able to see more "Deep Blue Speed", but also see Deep Blue Auto shining on the world stage.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.