Positioned as a pure electric family sedan, how does Aion AION S MAX stir up the new energy market?

On October 26, Aion Auto's top pure electric family sedan AION S MAX was officially launched, with a starting price of 149,900 yuan. This car targets young dads and young trendy moms, creating a way of enjoyable travel. It not only has an ultra-long range of 610km, but also is equipped with the L2-level ADiGO intelligent driving system, making driving easier and more comfortable.

So, what impact and prospects does this car have on the Chinese pure electric car market? 91che believes that AION S MAX has the following significance:

First, it expands the user group of the pure electric car market. At present, the pure electric car market in China is mainly dominated by price ranges below 100,000 and between 200,000 and 400,000. The market below 100,000 is mainly represented by Wuling Hongguang MINIEV, which meets the basic travel needs of low-end users; the market between 200,000 and 400,000 is led by Tesla Model 3 and Model Y, which attract high-end users and technology pursuers. The market between 100,000 and 200,000 is relatively blank, and only brands such as BYD and Aion are working hard to develop it. The AION S MAX just fills this gap. It targets a specific user group such as Xiaoladie and provides a travel method different from traditional fuel vehicles and other pure electric vehicles. Xiaoladie not only pays attention to battery life and safety, but also pays attention to enjoyment and fashion. They hope to drive a car that can run fast and have fun, and can show their personality and taste when playing in the city or around. The AION S MAX just meets these needs of theirs, giving them more possibilities when choosing a pure electric car.

Second, it has improved the product strength of the pure electric sedan market. AION S MAX has outstanding performance in terms of product strength, whether it is battery life, intelligence, interior or appearance, it has reached a high level. Its battery life reaches 610km, so users don’t have to worry about charging problems in and outside the city; its intelligent system, interior and appearance are also the most advanced and luxurious first echelon among electric cars of the same level, allowing users to attract more attention on the road. These improvements in product strength not only give AION S MAX an advantage in the competition, but also set a new benchmark for the entire pure electric sedan market and promote progress and innovation in the industry.

Third, it has stirred up the pattern of the pure electric car market. The launch of AION S MAX not only poses a challenge to traditional fuel vehicles and plug-in hybrid models, but also competes with new energy vehicle companies such as Tesla. AION S MAX offers a higher cost-effectiveness at a more affordable price, attracting more consumers. Data show that in the first eight months of 2023, the sales of the AION S series reached 22,896 units. It is the first A-class pure electric car with sales exceeding 400,000 units. For every three A-class pure electric cars sold in the market, there is an AION S. This shows that AION S MAX has broken Tesla's monopoly in the pure electric car market and opened up a diversified competition situation. This is beneficial to promoting the development and innovation of the pure electric car market, and is also beneficial to consumer choice and welfare.

In summary, 91che believes that the Aion AION S MAX is a pure electric car of great significance. It not only expands the user group of the pure electric car market, enhances the product strength of the pure electric car market, enriches the brand image of the pure electric car market, but also stirs up the pattern of the pure electric car market. We expect this car to achieve good results in the market, and we also expect Aion Automobile to launch more excellent new energy vehicle products and make greater contributions to China's new energy vehicle industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.