Haobo HT orders exceeded 30,000! "Door Factory Haobo" made a strong debut at the Guangzhou Auto Show

On November 17, the 2023 Guangzhou International Auto Show with the theme of "New Technology, New Life" officially kicked off at the Pazhou Canton Fair Complex. Many new energy vehicle brands competed on the same stage, bringing consumers many new cars with a highly technological and personalized appearance, and various schools competed for splendor. Among them, GAC Aion, which opened its first year of independent operation of dual brands in 2023, participated in the exhibition with a dual-brand, dual-booth strategy, showing consumers many achievements in new products, new technologies, and new breakthroughs in brand advancement.

As a high-end luxury brand under GAC Aion, Hyper Haobo brought its three new cars, the pure electric luxury super sports car Haobo SSR, the medium and large sports sedan Haobo GT, and the medium and large luxury pure electric SUV Haobo HT, to the GAC Pavilion 2.2 in Area A in the form of an independent booth. With the "door factory" label, it has stood out and demonstrated the ultimate performance and luxurious high-end brand charm.

Stunning high-tech "wing" art products, "Haobo Haomen" attracted many people to check in

At present, with the increasing number of new energy vehicles, in order to make consumers more memorable, major brands have begun to strengthen their own characteristics and create unique labels. Not long ago, Audi was called the "light factory" by many people because of its focus on technical innovation of car lights, which attracted many new energy vehicle brands to follow suit. On November 15, when the third new car of Hyper Haobo, the Hyper Haobo HT, equipped with cool gull-wing doors, was officially launched, many media began to notice that the three new cars under Hyper Haobo were equipped with doors with a very technological and artistic temperament, which was a true luxury car "door factory".

When the Hyper HT, Hyper GT and Hyper SSR, which are equipped with gull-wing doors, swing-wing doors and butterfly-wing doors, respectively, debuted together at the Guangzhou Auto Show, the scene of the doors opening at the same time was simply an amazing technological "wing" work of art. Coupled with the attributes of a high-end luxury brand, it is not an exaggeration to call them "Hyper luxury brands". The reason why Hyper is so focused on door technology innovation is of course inseparable from its brand concept of "Hyper, technological artwork", but behind this technological and artistic value, there are more manifestations of Hyper's brand strength and ultimate car-making craftsmanship.

High-end pure electric SUV is a hot-selling model, Haobo HT is the first choice for elite families

As the third new model created by Haobo with the world's top design wisdom and the world's leading Hyper TEC technology group, Haobo HT has been warmly sought after by elite family consumers since its global debut and pre-sale on October 19, with orders exceeding 10,000 in just 10 days. After its launch, with its leading product strength and sincere price starting at 213,900 yuan, its new orders exceeded 10,000 again in less than 36 hours. So far, the cumulative orders for Haobo HT have exceeded 30,000, making it a real hit in the market of high-end pure electric SUVs above 200,000 yuan.

Judging from the situation of major Haobo brand stores across the country, the enthusiasm of elite family consumers for Haobo HT is evident. Due to the large number of consumers who come to the store to view cars, experience and place orders, the average daily closing time of Haobo centers across the country is postponed by 2 hours, and some stores even have the rare phenomenon of being open all night. Among the users of Haobo HT, 83% are post-90s, 64% are families with children, and there are even many professional media friends who understand cars; among the users who increase or replace their purchases, more than 80% are owners of luxury brands.

The reason why Haobo HT is loved by so many elite families and has become their first choice is mainly due to Haobo's deep insight into the car purchasing needs of the target consumer group. With the four core product advantages of leading high-end appearance, luxurious enjoyment, ultimate performance, and leading intelligent driving, Haobo HT has not only created a "mobile home for elite families", but also become the "best teammate" in the life of basketball superstar Yi Jianlian.

Compared with its competitors, Haobo HT is equipped with 143° reclining rear king chairs, 10-point front massage seats, electric sunshades and other luxury configurations, which are unique in its class. In addition, Nappa leather seats and 22 Prime Dolby Atmos speakers create the most luxurious and comfortable cabin within 3 million. In addition, Haobo HT also has the ultimate energy replenishment efficiency of 450 kilometers of driving range after 10 minutes of charging and high-speed NDA intelligent driving that is as stable as an experienced driver, bringing users a high-grade, comfortable, intelligent pure electric travel experience.

Haobo leads the brand upward and helps GAC Aion maintain high growth momentum

2023 is an increasingly competitive year for the new energy vehicle industry. Faced with fierce competition, GAC Aion has always insisted on leading the industry development with technological innovation, with rapid growth, many innovative achievements, accelerated internationalization, and new breakthroughs in brand upgrading. As a representative of GAC Aion's brand upgrading, Hyper Haobo has gradually established a high-end brand image of "technology, art, and luxury" through three extreme performance and luxurious technological artworks, Haobo GT, Haobo SSR, and Haobo HT, as well as five-star peace of mind services.

In terms of sales, Haobo GT and Haobo HT were hot-selling upon their launch, helping GAC Aion to maintain its high growth momentum. From January to October this year, GAC Aion's cumulative sales reached nearly 400,000 vehicles, a year-on-year increase of 85%, several times ahead of the growth rate of the pure electric market, ranking among the top three in the new energy market and the top two in the pure electric market, and continuing to lead the BAT landscape. Since June this year, GAC Aion has achieved monthly profits for consecutive months, its system capabilities are becoming increasingly powerful, and its future development is more promising.

In terms of technological innovation, GAC Aion has also achieved fruitful results and launched a series of original, exclusive and leading core technologies. In terms of EV, the world's leading high-performance Quark electric drive has a volume reduced by half and a power doubled; the most efficient 800V ultra-high voltage 5C flash charging technology can achieve a range of 450km after charging for 10 minutes; the safest magazine battery 2.0 can achieve no fire when shot. In terms of ICV, through the world's leading Xingling electronic and electrical architecture and ADiGO 5.0 intelligent driving interconnection ecosystem, GAC Aion has achieved L2++ intelligent driving. L4 intelligent driving will be achieved in 2025, and solid-state batteries will be mass-produced in 2026.

In terms of industrial chain layout, GAC Aion has independently developed a number of high-performance power batteries and energy storage batteries, and has invested 10.9 billion yuan in the first factory of 36GWh Inpai batteries, which will start mass production at the end of this month; in terms of charging and swapping services, GAC Aion is accelerating the construction of a charging and swapping network in accordance with the principle of "fast, wide and near". As of now, it has built nearly 1,000 charging and swapping stations in more than 150 cities across the country, achieving full coverage of first- and second-tier cities and the four major economic circles.

In terms of overseas market development, GAC Aion Thailand was established in September this year, AION Y Plus was successfully launched in Southeast Asia, and the local factory in Thailand will also be put into production next year. At the same time, GAC Aion will also radiate Southeast Asia with Thailand as the center, build global production and sales bases in Asia Pacific, Europe, the Middle East and other places, and popularize high-end smart electric vehicles to the world.

It is worth mentioning that GAC Aion obtained a third-party carbon neutrality certification certificate in early November, successfully building GAC’s first zero-carbon factory, fulfilling GAC Group’s commitment made in the Green Net Plan released in 2021 to build its first zero-carbon factory in 2023.

As one of the representatives of China's high-end new energy vehicle brands, Hyper has made a strong development trend with its three major technological artworks at the Guangzhou Auto Show. Looking to the future, with the rapid development of science and technology and the continuous improvement of the energy ecological layout, Hyper will surely make greater breakthroughs in the high-end pure electric vehicle market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.