Facebook's six news feed ad formats
|
When talking about information feed ads , we have to mention the " social empire" Facebook. In 2012, FB launched a powerful mobile advertising product - "New Feed Ads ", and has since embarked on the "road to wealth". Throughout 2016, FB's total revenue reached US$27.6 billion, of which mobile advertising accounted for 84% of the total, and information flow is FB's main form of mobile advertising. Due to its huge number of users worldwide (MAU reached 1.86 billion in Q4 2016) and powerful recommendation algorithms, FB news feed ads are popular among advertisers. In recent years, choosing Facebook mobile ads has also become a must for domestic game , e-commerce and other advertisers to "go global" on mobile. BTW, Facebook has three billion-level social apps in the mobile social field: Instagram, WhatsApp, and Messenger. Back to the topic, what do Facebook ads look like? What advertising formats are there? This article will show you what FB ads look like. For different advertising promotion goals, FB has the following six types of advertising formats on mobile terminals. I won’t explain them in detail, here are the pictures: Image Ads (Photo Ads)——Use beautiful pictures to convey brand concepts Video Ads – Tell brand stories through dynamic images and sound effects. Carousel – Display multiple images or videos in a single ad (swipeable) Slideshow - Create lightweight video ads that connect with users on any connection speed. Canvas (Sorry, I don’t know how to translate it) - Build custom, fast-loading mobile advertising experiences that tell your brand story perfectly. A brief explanation: Canvas is an advertisement that provides mobile phone users with a full-screen interactive experience through pictures, videos, text, and links, similar to the H5 advertisements in WeChat Moments . This form of advertising is very effective. According to FB statistics, the average viewing time for Canvas ads is 31 seconds! 360 Video (panoramic video) - FB’s latest advertising format, very promising! Also: To learn more about Facebook's advertising formats, you can log in to Facebook's very good Creative Center, which is highly recommended to friends in the advertising industry! Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @卢继伦 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
<<: How much does it cost to join the Pingliang specialty mini program?
>>: How much does it cost to invest in tattoo and embroidery mini programs in Changchun?
Recommend
BYD's fifth-generation DM technology and Qin L DM-i and Haibao 06 DM-i are launched, ushering in the era of fuel consumption 2
On May 28, BYD held a press conference for the fi...
Dogs start to age at the age of 6. How can we make them live longer and healthier?
Too long to read Large dogs may have shorter life...
The three levels of OTA operations: basic rules, traffic thinking, and brand thinking
OTA operation is a very complex and all-encompass...
A woman ate leftovers and had a high fever of 42℃, and she almost died. The culprit turned out to be this "refrigerator killer"
Recently, the news of #woman in Huangpu, Guangzho...
Inspired by bats, a new scanning technology has been developed that can detect whether underground pipes are leaking!
Engineers have developed a new scanning technolog...
If you want to make smart hardware, listen to these four pieces of advice
[[131781]] In recent years, Sinovation Ventures h...
Can others find your home by following the IP address on the Internet?
Appendix 1: If your IP location is not displayed ...
[Creative Cultivation Program] Will eating soy cause early puberty or cancer? Don’t worry, eating more soy has “billions” of benefits!
Author: Xue Qingxin Reviewer: Zhang Jiguo Many pe...
4 core strategies for Spring Festival marketing promotion
Another Spring Festival is approaching, and a lar...
Promotional Marketing: How to Start a Trend?
Lee Seung-ri, an artist from the South Korean boy...
After studying 100 peers, I summarized the new media bible from 0 to 5 years
– I – This is a guide to new media advancement fr...
Behind the Honor 9, which breaks through the limitations of aesthetics, is an ecological layout supported by 100 million fans
Just as the mobile phone market was bustling with ...
The Ultimate 7-Step Method for Planning a Promotional Plan
I have heard many of my friends and colleagues ta...
Top 10 misunderstandings about GuangDianTong, which pits have you stepped on? - GuangDianTong misunderstandings
Qiu Ma is here again with many years of operating...