Master De Zhang Jiupeng: Will open 500 high-standard automobile service chain enterprises across the country

As the world's largest automobile consumer, cars have become a regular consumption for ordinary Chinese families. For this reason, the consumption changes in the "automotive aftermarket" have also begun to attract more and more attention from the market. According to statistics, in the automotive industry chain of developed countries, the automotive aftermarket usually accounts for 50% to 60%, while China currently accounts for only about 10%. As the number of domestic cars has reached 200 million, the output value of the automotive aftermarket has also increased rapidly. At present, the output value of the automotive aftermarket is about 600 billion to 800 billion yuan. It is expected that with the gradual increase in the average age of cars and the steady growth of car ownership, the average annual growth rate of China's automotive aftermarket will exceed 30%, and the output value of the automotive aftermarket will break through in 2017-2018, entering the trillion era.

In China, there are five major channels in the automotive aftermarket: the first is the developed 4S stations; the second is the traditional large and medium-sized repair shops; the third is the roadside auto repair shops; the fourth is the special auto service shops; and the fifth is the branded quick repair beauty and decoration chain stores. These five channels have their own advantages in terms of area size, equipment investment, personnel quality, location convenience, service quality, service time and charging standards. They can coexist in the short term, but with the development and changes of the market, the gradually changing 4S stations and auto service chains are the two major channels.

At the same time, traditional e-commerce giants, such as Alibaba, JD.com, Suning and Gome, have successively entered the automotive service field. According to the "China Auto Brand Satisfaction Survey" report, more than 80% of auto dealers are facing the pressure of capital shortage and operating difficulties this year; 43% of dealers are facing the life-and-death test of broken capital chain. At the same time, the increasing storage costs have also greatly increased the operating pressure of distributors and brand owners, and logistics efficiency has always been a problem for maintenance manufacturers.

As a leading company in China's automotive aftermarket, Deshifu has been widely praised by the industry since its establishment in 2015, and has won many honors such as the "China Automotive Service Industry Innovation Award" and the "China Automotive Internet + Innovation Model". Deshifu's founder Zhang Jiupeng conducted market research on internationally renowned automotive service chains, parts companies and well-known car rental companies, combined with the analysis of European and American models and the domestic market, and made innovations in a three-dimensional new model, which led to the establishment of today's Deshifu.

Relying on Internet technology, combining traditional automobile maintenance experience and innovation of chain operation and management model, Deshifu has always focused on becoming an automobile service chain enterprise that provides "butler-style" services, and is determined to create new standards in the automobile service industry, and eventually become China's largest automobile service chain enterprise.

At present, the Deshifu car service chain has covered Beijing, Hebei, and Hunan, and has opened branches in Guizhou, Gansu, Hubei, Sichuan, Chongqing, Yunnan, Hainan, Shanxi and other places, and has gradually expanded its strategic development layout across the country. It has also established long-term strategic partnerships with Anbang Insurance, China Minsheng, Guoan Community, Tesla, China Government Procurement Network, Hella Group, Shenzhou Special Car, Tencent, Bank of China, Autohome, BTG, Sina and other platforms. Adhering to the service concept of "no hidden rules in car repair", since its establishment, it has successively obtained investments from internationally renowned investment institutions such as the National Strategic Emerging Industries Fund, Jinfengyuan Investment, BlueRun Ventures, GoldenSummit, Bowen Capital, Yingyi Capital, Huayi Brothers, and well-known investors such as Xue Manzi.

On December 17, the first Deshifu China Automotive Service Conference was grandly held at the Beijing West World Trade Hotel. With the theme of "aggregating energy to promote change", the conference brought together the government and associations, the entire automotive aftermarket industry chain, and the capital and financial industry. In-depth discussions and exchanges were conducted on the macro-policy regulation of the industry, the development process of the automotive aftermarket, and the future collaboration model of the entire industry chain, promoting the transformation of the automotive aftermarket service industry and redefining the Chinese automotive aftermarket.

It is expected that by 2018, Master De will have opened 500 high-standard chain stores across the country. By 2020, the number of stores nationwide will exceed 2,000 and the online user base will cover tens of millions of users across the country. A Chinese auto service chain giant has begun to gallop.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.