The industry's first million-level electric luxury car with the "CATL Inside" logo is about to be launched

Recently, Mengshi Technology and CATL officially announced their cooperation and released a big news: the Mengshi 917 model to be launched later will have "CATL Inside" printed on the body. This move can be said to be a precedent in the industry: Mengshi 917 will become the industry's first million-level electric off-road luxury car with the "CATL Inside" logo. It is reported that as early as 5 years ago, Mengshi Technology CMO Wan Liangyu proposed the "CATL Inside" concept when discussing cooperation, and this time it was finally officially implemented on the Mengshi 917 model.

Looking back at the 100-year history of automobile development, there has never been a precedent for car companies to print the brand logos of their partners on their own cars. Whether it is Bosch, the "nuclear-powered aircraft carrier" of the global automotive parts industry with a century-old history, or Denso, a Japanese company that ranks first in the world with more than 20 automotive parts products, none of them have done this. Mengshi is the first in the industry. What are the considerations behind it? Perhaps we can analyze it from the perspective of market status and user needs.

At present, the competition in the entire new energy vehicle market can be described in one word: "volume". Volume products, technology and price have become the norm. Under fierce competition, building strategic alliances and seeking strong brand support have become one of the choices of more and more car companies. Power batteries are the core components of new energy vehicles, and brand endorsements from power battery companies are particularly important to car companies.

As the world's largest power battery manufacturer, CATL has built up a strong technical and brand influence. Relying on four major innovations, namely materials and material systems, system structure, green extreme manufacturing and business model, it has established a high-performance, high-safety and high-efficiency technical moat. It has not only launched a number of power battery products suitable for different market needs and application scenarios, such as the Kirin battery with a range of up to 1,000 kilometers and the Shenxing supercharged battery with a recharge speed comparable to that of fuel vehicles, but also has become a partner of leading automakers such as Tesla, Volkswagen, Stellantis, BMW, Mercedes-Benz, Ideal, Huawei Wenjie, and Xiaomi SU7 by virtue of its leading strength in range, supercharging, performance, and safety. The global use of power batteries has ranked first in the world for seven consecutive years. It can be said that based on its strong technical background and global customer base, "CATL Inside" has become a "standard feature" for automakers, and has become a necessary factor for automakers to enhance their brand influence and market competitiveness.

It can be seen that when car companies print "CATL Inside" on their cars, they will not only gain support from CATL's core technology, but also gain more brand empowerment, which is expected to help break through marketing and increase performance. It can be foreseen that with the continued fierce market competition, printing "CATL Inside" on the car body may become a common choice for car companies to cope with competition and obtain brand premium in the future.

In addition to the pressure of market competition, another reason why Mengshi 917 printed "CATL Inside" on the body is that users favor the CATL brand and battery products. When it comes to brand influence, CATL can be said to have won numerous awards, such as "2021 China Brand Power Festival·National Brand", "2022 Most Influential Power Lithium Battery Brand", "2023 Global Top 500 Brands", "AUTOBEST Best Technology (TECHNOBEST) Award", etc. These authoritative awards all show the market and the public's recognition of their brands; when it comes to consumers, browsing platforms such as Xiaohongshu, "CATL batteries are still more reassuring" and "Luckily it's CATL batteries" and other comments also reflect consumers' trust in their products, and whether the vehicle is equipped with CATL batteries has become an important factor in purchasing a car.

It is precisely because of the user's preference that the Mengshi 917 directly prints "CATL Inside" on the body, making users feel more at ease and assured when buying. Considering the degree of consumer preference for CATL batteries, it is very likely that in the future, like the Audi quattro label, some car owners will take the initiative to put "CATL Inside" on the body to highlight the safety, quality and performance advantages of their own vehicles.

In the PC era, a small "Intel Inside" logo has become an important symbol for PC manufacturers to show the performance of their own processors, and has also become an important reference standard for consumers to choose computers. In the era of new energy vehicles, "CATL Inside" is playing the same role in terms of technology and brand. It can be foreseen that starting with the Mengshi 917, "CATL Inside" may become an important factor in leading the rapid development of the new energy vehicle industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.