Comprehensively promote international cooperation! Emma's first show at CES, the launch of the new cross-country bike attracted global attention

From January 9th to 12th, the 2024 American International Consumer Electronics Show (hereinafter referred to as CES) was held at the Las Vegas Convention Center. This international event, founded in 1967, has now developed into one of the world's largest, highest-level and most influential consumer electronics exhibitions. Emma made its debut at this exhibition and held a global new product launch conference, stepping onto the world stage with an international brand image and competing with more than 4,000 consumer brands around the world.

With its debut at CES, Emma released its globalization strategy centered on "brand expansion overseas", demonstrated the results of localized brand operations in the United States, released its latest cross-country product, the Mecha Master, and the new E-bike product, Monica, and officially announced its in-depth cooperation with Bafang Motor in the E-bike field. The complete strategic layout fully demonstrates Emma's ambition and determination to enter the U.S. and even global markets.

Emma Technology 2024 CES Exhibition in Las Vegas, USA

Bringing a fashionable riding experience to users across the United States

Emma's first CES show accelerates global development

Different from industry exhibitions, the CES in the United States has a wider range of participating companies, gathering the world's outstanding traditional consumer electronics manufacturers and IT core manufacturers, with advanced products and technical concepts, strong professionalism and good foreign trade results. Emma held its first global press conference here, which received widespread attention. More than 130,000 visitors from all over the world were able to see the fashion and technological style of Emma China, and many overseas manufacturers also saw the new trade opportunities brought by Emma.

At the Emma booth at CES, Emma not only displayed its new cross-country product Mech Master and new E-bike Santa Monica, but also exhibited classic Emma Egg series and Sabretooth Tiger and other best-selling models in the international market. The exquisite product design won unanimous praise from exhibitors and users, and the booth was crowded with people, fully demonstrating Emma Technology's comprehensive hard-core brand strength and international market influence, and it is a well-deserved global leading brand of two-wheeled electric vehicles.

At this global technology event, many well-known Chinese manufacturers shined among them, with a total of more than 1,100 exhibitors, of which Chinese exhibitors accounted for more than 1/4 of the total number of exhibitors. Emma stood together with these outstanding Chinese national brands, accelerating the development of core technologies and strategic products to the world, and seeking win-win cooperation with more international leading companies. Taking CES as a starting point, the global market will look to Emma's smart manufacturing, which is a new beginning for Emma to start its globalization strategy in 2024.

New product launch, cutting-edge technology cooperation

Emma joins hands with new partners to help global users travel with high quality

At this CES, Emma brought its diverse product matrix to the public, and released a new cross-country bike and electric-assisted bike. This is a public debut of Emma's strategic new products and an important step in Emma's globalization strategy. Among them, the flagship Emma Mechatronic has attracted attention from overseas markets and professional media with its outstanding cross-country design and youthful concept.

Emma Technology CES2024 Global Conference Site

It is reported that Emma Mech has just won the 2024 American Muse Design Gold Award. This car is positioned as the first straddle product in life tailored for young people and students. Through the unique straddle-style product design, the simple lines create a street car shape with a futuristic sense of technology. Black expresses mechanical coolness, and fluorescence represents technological cyber. The straddle-style design also has the riding posture and comfort of a cruiser. A sound wave simulator can also be installed to simulate the sound of a motorcycle engine. Emma Mech's whole vehicle riding is more in line with the psychological expectations of young people's free control; in small details, the hidden embedded design instrument, the dynamic lighting animation, can accurately display the battery time; the digital dot matrix headlights and 7-color atmosphere lighting design are extremely digital and technological, making night travel cooler.

Emma launches new cross-country bike Emma Mechamaster

As a young urban cross-country bike, the Emma Mech is also extremely outstanding in terms of performance configuration. With a large graphene battery, it can achieve a longer range; full-effect four-season hot-melt tires, in actual riding for 15 minutes, the tire temperature rises to 50°, becomes larger and softer, and has stronger grip, and returns to normal after the car cools down; front and rear perforated dual disc brakes, front and rear hydraulic shock absorbers, easy to ride on all kinds of roads.

Another new product of Emma, ​​the electric assisted bicycle Santa Monica, is an E-bike more suitable for overseas markets. Its design concept is derived from the lifestyle of American coastal cities and the symbolic significance of Route 66. It is worth mentioning that ANGELA ZHENG, the head of the American region of Emma Technology Group, said that Santa Monica is equipped with the high-power and lightweight 750w city car motor Route 66 developed by Bafang Motor for the first time for Emma E-bike products. Its uniqueness lies in its torque of up to 73nm, and its heat dissipation performance, operating efficiency and starting speed are comprehensively improved, leading the same level of motors.

At this global conference, Emma officially announced that it had reached a strategic cooperation with Bafang Motor. All subsequent Emma E-bike products will use Bafang electronic control systems. Emma USA will also carry out deeper cooperation with Bafang Motor to create more influential products and travel experiences overseas in terms of technology research and development, product design, and application innovation. Cooperation is mutually beneficial. Relying on Bafang Motor's strong and reliable after-sales network overseas, Emma USA regional dealers and users can also enjoy efficient and comprehensive service support.

New products and new technologies, this is Emma's first international show of the year, bringing newer and more trendy Emma smart products to the world, and working with new partners to bring revolutionary technologies in core components of electric vehicles. Emma's globalization strategy starts with "new", and users around the world will enjoy the high-quality travel experience brought by Emma.

Global strategic layout further advanced

Aima represents Chinese electric vehicles to build a world-class leading brand

Luo Jiangang, General Manager of International Business of Emma Technology Group, delivered a speech

At the beginning of the new year of 2024, Emma held its first global launch conference at the CES in the United States, which is of great strategic significance.

At the press conference, Luo Jiangang, general manager of international business of Emma Technology Group, officially released Emma's new globalization strategy - brand expansion overseas with OBM business as the core, and expressed that it will continue to upgrade the overseas expansion model, promote international cooperation and localized brand building deployment, and create a world-leading two-wheeled electric vehicle brand.

ANGELA ZHENG, the head of the US region of Emma Technology Group, shared the latest achievements of Emma's US brand localization operations with the media reporters present: Emma has established 206 IBD channels in 19 states across the United States, not only achieving comprehensive coverage of diversified products, but also establishing a localized operation model in the United States. It now has a complete localization team: including localized warehouse logistics, localized after-sales service and localized marketing strategies, which help Emma better understand and meet local market needs and provide more efficient and reliable services to users and partners.

In 2024, Emma's goal is to expand the number of IBD stores in the United States to 400, covering more consumers. This also corresponds to Emma's new globalization strategy in 2024, continuing to build a world-leading two-wheeled electric vehicle brand, showing global users a new way of fashionable travel, and allowing global users to witness the power of "Chinese smart manufacturing".

As a leader in the electric vehicle industry, Emma has long taken the lead in launching a global layout and is the first Chinese electric vehicle brand to open its own brand flagship store in Europe. The new development stage brings new opportunities. The domestic overseas market is booming, and the favorable policies of the "Belt and Road" initiative have accelerated the overseas expansion of Chinese automakers. Emma's global layout has been further advanced, and it has shined at the CES international exhibition, representing Chinese electric vehicles to enter the world's wider field of vision again, and strongly opening up a new global strategic map.

New appearance, new strategy, new products, new cooperation. Emma stands at a new starting point, goes abroad, and interprets the strength and charm of Chinese smart manufacturing and Emma smart manufacturing with a leading attitude. China Emma, ​​leading the world!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.