Electricity is cheaper than oil. Double glory in the ocean. BYD Song PLUS Glory Edition and Seal DM-i Glory Edition are launched

On February 29, BYD Song PLUS Honor Edition and Haibao DM-i Honor Edition were officially launched, becoming two more "honor edition" models of Ocean Network after Destroyer 05 Honor Edition and Dolphin Honor Edition. The two models were launched on the same day, reflecting BYD's pricing power in the B-class market, and also demonstrating BYD's determination to fully implement "electricity is cheaper than oil", promote the iteration of new energy and joint venture fuel, and lead the travel experience to a higher value.

The Song PLUS Honor Edition DM-i model is priced at RMB 129,800-169,800, and a new DM-i 71KM luxury model is added; the EV model is priced at RMB 149,800-189,800. The more competitive price adds new momentum to the continuation of the glory of "Compact SUV Sales Champion".

The price of the Seal DM-i Honor Edition is between 149,800 and 219,800 yuan. At the same time, the 1.5L 121KM Elite and 1.5L 121KM Luxury models have completed a number of additional configuration upgrades, truly realizing "high configuration at the entry level and high standard configuration for the entire series", and the user experience value has been comprehensively advanced.

Song PLUS and Haibao DM-i have significantly improved their product strength and configuration while adjusting their prices. The two models will further accelerate the market penetration of new energy vehicles through low fuel consumption and high performance product experience.

Honor upgrade, multiple new benefits are in progress

With the launch of Song PLUS Honor Edition and Haibao DM-i Honor Edition, BYD has also prepared multiple car purchase benefits. From the launch date to March 31, if the car purchase invoice is completed before 24:00, the purchase of Song PLUS Honor Edition can enjoy 2 years of 0 interest, 4,000 yuan replacement subsidy, 2 years of free cloud service for the entire series and car-machine traffic (5GB/month) and other multiple benefits.

When purchasing the HaiSeal DM-i Honor Edition, you can enjoy 2 years of 0 interest, 5,000 yuan replacement subsidy, free charging pile and installation services for the first owner within 2 years from the date of purchase, and other car purchase benefits, which maximize benefits to consumers and further reduce consumers' car purchase and use costs.

Song PLUS Honor Edition: All series lower the purchase threshold, DM-i models add 71KM luxury model

By gaining insights into users' travel radius and car-using habits, the Song PLUS DM-i Honor Edition has added a 71KM luxury model with a price of 120,000 yuan, lowering the purchase threshold for compact new energy SUVs and allowing consumers to own champion quality at a lower cost. At the same time, in terms of configuration, the Song PLUS DM-i Honor Edition is equipped with a 12.3-inch full LCD instrument, mobile phone NFC digital key, six airbags, 18kW DC fast charging and other high-value configurations as standard, bringing consumers a more convenient travel experience and further enhancing the competitiveness of the Song PLUS series.

In China's mainstream SUV market, the Song PLUS series is the first model to replace traditional fuel vehicles with new energy. The additional models, lower starting price, and equally comprehensive and strong product strength fully demonstrate the advantage of "electricity is cheaper than oil". At the same time, with a higher-value car experience, it opens up a "high value throughout the life cycle" competition model and accelerates the domestic new energy marketization process.

Haibao DM-i Honor Edition: one new interior, two upgraded models, and improved value for the entire series

The HaiSeal DM-i Honor Edition truly achieves high-end configuration from the entry level, and the price is lowered after adding more configurations. A new streamer gray interior color option has been added to the two entry-level models, the 1.5L 121KM Elite and the 1.5L 121KM Luxury, and a number of configuration upgrades have been made. The 1.5L 121KM Elite adds 360° panoramic images and an upgraded 15.6-inch adaptive rotating floating PAD, which is a comprehensive advancement in intelligence; the 1.5L 121KM Luxury adds ACC+AEB+ELKA, which comprehensively improves the user's smart car safety in all scenarios. At the same time, the front seat ventilation and heating are added, and 50W mobile phone wireless charging is added, which adds both safety and luxury; bringing users a more convenient, comfortable and high-value car experience.

The starting price of the entire series of HaiSeal DM-i Honor Edition is as low as 149,800 yuan, which realizes "electricity is cheaper than oil" in the early stage of car purchase and directly hits the "bottom line" of joint venture mid-size sedans, allowing consumers to spend less on car purchase costs and have a benchmark-level high-value experience that far exceeds the same level of joint venture models; at the same time, with the support of DM-i super hybrid technology, HaiSeal DM-i Honor Edition has achieved "electricity is cheaper than oil" in car use costs. It provides two pure electric cruising ranges of 121km and 200km (NEDC conditions), and the fuel consumption when the battery is depleted is as low as 3.9L per 100 kilometers, which greatly reduces the user's daily car use costs.

As a leader in new energy vehicles, BYD continues to lead the booming development of the new energy vehicle market. In 2023, BYD's annual sales will exceed 3 million vehicles, not only winning the annual sales champion of Chinese automobiles, but also the global new energy vehicle sales champion. In 2024, BYD took the lead in firing the "first shot of the Year of the Dragon", officially opening a new era of "electricity is cheaper than oil". On the surface, it is a price war, but in fact it is a technology war and a system war of the entire industry chain.

With the expansion of scale effect and advantages in the entire industry chain, BYD has the initiative in product pricing, and its internal strength has overflowed and its advantages have been magnified. On the one hand, it benefits from vertical integration and advantages in the entire industry chain; on the other hand, BYD's scale effect has made its cost control capabilities more sophisticated. The launch of BYD Ocean Network Song PLUS series and Haibao DM-i Honor Edition models has significantly improved the configuration and product strength of the models while lowering the prices, adding new strength to the competitive landscape of "lower electricity than oil", accelerating the process of new energy in their respective market segments, and bringing users a stress-free and high-value travel experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.