The State Administration of Radio, Film and Television strongly promotes TVOS, but manufacturers dare not try it
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"The development, promotion and application of independent smart TV operating systems are of great significance for safeguarding China's cultural security, supporting the digitization, broadcasting and intelligence of China's radio and television, and promoting the healthy development of the smart TV industry." Wang Xiaojie, director of the Science and Technology Department of the State Administration of Press, Publication, Radio, Film and Television, recently delivered a speech at the "DVBOTT Ecological Construction and Operation Summit Forum" and reiterated the importance of independent operating systems. She revealed that the development of TVOS received support from the National Nuclear High-tech Project, smart TV terminal reference design and batch application at the beginning of this year. Yuan Ming, chairman of Tongzhou Electronics, said in an interview with reporters that after the emergence of TV Internet, it has formed the third largest form of the Internet. If TV Internet does not have a unified operating system, it is impossible to connect the Internet's interconnected content. Use TVOS to win over the ecosystem "At present, the smart TV operating system TVOS1.0 has won the support of first-class smart TV chip companies at home and abroad such as Sea Lion and ST in terms of chips. There are domestic companies such as Tongzhou Electronics in terms of terminals. At the same time, the General Administration has carried out TVOS scale experiments and application demonstrations in radio and television network companies in Jiangsu, Shanghai and other places." Wang Xiaojie said at the meeting. In fact, the promotion of independent operating systems for smart TVs in the radio and television field has been going on for 4 years. The root cause is mainly due to the fact that cable digital TV terminals with different hardware platforms and different operating systems cannot realize the unified bearing of the same digital TV service application, that is, the same digital TV service application must be "personalized" for different hardware platforms. Secondly, the cable digital TV terminals using receiving systems from different manufacturers cannot achieve standardization of software and hardware. Set-top boxes must solve the problem of personalized development and production of regional cable TV networks using the same conditional reception system. An insider of Tongzhou Electronics told reporters that it is very difficult to upgrade the original box. At present, the middleware we originally made is just an application development jointly advocated by several manufacturers. For example, can the platform we made in Jiangsu be put into Guangzhou? Maybe not. In a sense, radio and television hopes to end the current situation of each doing its own thing in the smart TV operating system through the industry chain headed by TVOS, and gradually control and standardize the development of smart TVs from the source, but facing the mature Android industry chain, promotion is obviously difficult. "Our approach is to make it open source and allow more people to participate." As one of the leaders of the project, Sheng Zhifan, chief engineer of the Broadcasting Science Research Institute of the State Administration of Press, Publication, Radio, Film and Television, said that in order to attract more manufacturers to participate and unify the standards, as many as 15 units participated in the development of the TVOS operating system. "We use an open technology line, hoping that TVOS will gather the strengths of all the companies in the world." Sheng Zhifan said that since it adopts a cooperative development model, it is a great challenge for the codes between more than 10 manufacturers to be open source. Is it difficult to land the 3 million pilot? It is understood that the overall task of the smart TV autonomous operating system project is to achieve a total of no less than 3 million sets of installed applications during the implementation of the project. "But the standards adopted by TVOS are not national mandatory standards, so the possibility of Internet manufacturers and other third-party manufacturers' OTT TV operating systems participating is not great." Some industry insiders admitted that although there are many smart TV operating systems at present, each of them has chosen to do in-depth development of the Android system. At present, more than 80% of mainstream smart TV manufacturers at home and abroad use systems developed based on the Android system kernel. Perhaps anticipating this situation, the State Administration of Radio, Film and Television and the Ministry of Industry and Information Technology have established a joint promotion group for smart TVs to promote TVOS. As the first batch of pilot units, Jiangsu Cable and Oriental Cable have undertaken the pilot application indicators of completing the installation of 500,000 sets of DVB smart TV set-top boxes by the end of 2015. "By the end of last year, we had deployed 10,000 DVBs based on TVOS 1.0 version software to households, and the effect should be quite good." Liu Jiuping, a relevant person in charge of Oriental Cable, said at an industry conference on the 18th that by the end of next year, Oriental Cable will have at least 500,000 TVOS-based smart set-top boxes distributed to users, and this year it will reach about 200,000, and next year it will ensure 300,000. Liu Jiuping frankly admitted that the software upgrade business of the original set-top box, whether it is standard definition or high definition, is very difficult. Every time the upgrade is carried out, there are many discussions and disputes among various departments, and there are many problems in the process that bring pressure. "On the other hand, in the Internet era, no one can tell which businesses are truly valuable. You may not get good results even if you spend a lot of time upgrading applications." Manufacturers are in a wait-and-see mood. Wang Zhiguo, president of Skyworth Group Software Research Institute, told our reporter that Skyworth has also participated in the co-construction of the TVOS system since June and July last year. "TVOS has two functions," Wang Zhiguo believes. One is to make third-party applications "manageable and controllable"; the other is to unify digital TV standards across the country. At the same time, the standard for smart TV operation has been established. However, Wang Zhiguo admitted that TVOS1.0 is not perfect yet, and it is estimated that Skyworth will have a prototype with TVOS1.0 installed in a few months. The person in charge of the R&D center of another well-known color TV company said frankly that he was worried about whether the TVOS system could be compatible with the Android system, and that "the future development prospects are unclear." "Once it is not compatible with Android, many applications will not be able to come in." He said that since the country currently does not have a mandatory requirement to install the TVOS system on TV sets, the color TV manufacturer will take a wait-and-see attitude. A senior industry insider familiar with OTT analyzed to our reporter that at present, the radio and television departments are only promoting TVOS in Shanghai and Jiangsu on a "pilot" basis. There are only 500,000 cable set-top boxes in Shanghai that are "testing the waters", and they are high-performance set-top boxes, not ordinary set-top boxes. Therefore, the TVOS system "has limited impact at present". As for the six major domestic color TV manufacturers, TCL, Hisense, Skyworth, Konka, Changhong, and Haier, and many copycat set-top box manufacturers, they are mostly in a wait-and-see state about the TVOS system. "This does not mean that the State Administration of Radio, Film, and Television has no means to influence them," said the senior person. For example, the State Administration of Radio, Film, and Television can require that in order to ensure information security, the license holders of the Internet TV integrated broadcast control platform "say hello to the color TV manufacturers." Therefore, the future impact of the TVOS system on color TVs, set-top boxes, and the radio and television industry "needs to be further observed." As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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