The national team of independent brands is accelerating its efforts. In April, the sales volume of Roewe new energy vehicles increased by 28% month-on-month.

On May 6, SAIC Roewe announced its sales in April 2024. The overall sales of the Roewe brand increased by 9.7% month-on-month, among which the overall sales of new energy vehicles showed a significant growth momentum, up 28% month-on-month. Driven by DMH super hybrid technology, Roewe D7 DMH has been ranked TOP 2 in the sales list of plug-in hybrid mid-size cars for 4 consecutive months, and many models including the new Roewe i5 and the new Roewe RX5 continue to sell well.

As the 2024 auto price war is in full swing, SAIC Roewe, as the national team of independent brands, launched the "Rong Juanfeng" price reduction campaign, invested an estimated total of 5 billion yuan in subsidies to join the battle, and reduced the price of many of its star models by 20,000 yuan. Since the launch of the event on April 12, SAIC Roewe's average daily orders have increased by 47% month-on-month compared with before the official announcement. The consistent high quality and affordable prices have become an important driving force for sales growth.

Roewe D5X DMH strikes while the iron is hot, SAIC Roewe kicks off the second act of the national team's quality popularization war for its own brands

Roewe has always adhered to quality as the core and technology as the foundation, and has improved its competitiveness through long-term independent research and development and strict product verification, providing consumers with high-quality cars that are "worth buying and good to use". Shortly after the release of the "Rong Juanfeng" price reduction campaign, the first SUV model of Roewe's "D family" - Roewe D5X DMH started pre-sale at the 2024 Beijing International Auto Show, quickly opening the second act of the national team's quality popularization battle for independent brands.

Roewe D5X DMH has launched four versions with pre-sale prices ranging from RMB 119,800 to RMB 146,800. It is equipped with a new 1.5T DMH super hybrid system, which is the first extended application of DMH super hybrid technology in the "D family" models. As a new mainstream super hybrid SUV with long battery life, Roewe D5X DMH is the only product in its class that is equipped with a 1.5T super hybrid engine with VGT (variable geometry turbine) as standard.

Compared with the benchmark competitors in the same class, the Roewe D5X DMH series is equipped with the strongest hybrid technology, the strongest vehicle performance, the strongest safety protection, and the strongest intelligent cockpit. At the same time, it also has many "unique" advantages that lead the same class, and has been confirmed as the "strongest hybrid SUV in the 120,000-class" by strength. Roewe D5X DMH has upgraded its technology for the diversified use scenarios of SUVs, and with the core values ​​of "power, value, and smoothness", it meets the needs of mainstream Chinese family users for family travel and all-scenario use.

Roewe D7 and DMH continue to be hot sellers, with Roewe D7 and DMH ranking TOP 2 in the plug-in hybrid mid-size car sales list for four consecutive months

As the first product of the "D family", the "rear-wheel drive pure electric & long-range super hybrid cloud-sense car" Roewe D7 has been on the market since 2023. With the experience of a B-class car, the quality of a B-class car, and the price of an A-class car, it has brought high-quality and high-value new travel experience to consumers. Roewe D7 DMH has been ranked TOP 2 in sales of mid-size plug-in hybrid sedans for 4 consecutive months.

In the latest third-party test, the Roewe D7 DMH successfully achieved a measured range of 1,962 km, with a fuel consumption of just over 2 liters per 100 kilometers, once again breaking the record for the maximum range of a Chinese brand's B-class car.

After the 20,000 yuan cash discount, the starting price of Roewe D7 is only 105,800 yuan, directly breaking through the entry price of B-class cars, providing consumers with a value-for-money quality choice. In addition, on the basis of enjoying the Roewe brand replacement subsidy, the purchase of Roewe D7 can also be superimposed with the national replacement subsidy. The maximum replacement subsidy for Roewe D7 EV is 12,500 yuan, and the maximum replacement subsidy for Roewe D7 DMH is 15,000 yuan, which helps users to accelerate the entry into the new energy travel era and upgrade the quality of their vehicles, not only realizing "electricity is lower than oil", but also realizing "B is better than A" in one step, and taking the lead in bringing B-class new energy sedans to the A-class price range.

While SAIC Roewe continues to make efforts in the new energy track, various fuel models represented by the new Roewe i5 are also making steady progress in the market, consolidating the basic sales volume. In the just-concluded April, the sales volume of the new Roewe i5 increased by 25.6% month-on-month. After the maximum cash discount of 20,000 yuan, the new Roewe i5 is limited to 49,900 yuan. With its advantages such as super-large body size in the same class, super considerate and comfortable sofa seats, 65% high-strength steel cage body and dual 10.25-inch high-definition dual screens, it firmly sits on the "most cost-effective choice in the family car market". The official price of the Roewe RX5 series has been reduced by 20,000 yuan, starting from 79,900 yuan. With the "double top ten" powertrain, the only C-NCAP five-star safety in the same class and the "double excellent" safety rating of China Insurance Research Institute, German driving control quality, electric car-level NVH silent experience and integrated pressure relief seats, it provides consumers with a reliable choice of quality SUV.

Since 2024, SAIC Roewe has accelerated the pace of quality popularization, and has responded to the price war in the auto market with the "Rong Juanfeng" price reduction campaign and the pre-sale of Roewe D5X DMH. As the national team of independent brands, SAIC Roewe will continue to use core technology as an anchor, gather advantageous resources from all parties to create a stronger product matrix, not afraid of price wars, advocate technology wars, and launch the quality popularization war of the national team of independent brands.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.