Year-on-year growth of 75.6%, Changan Mazda leads the Japanese joint venture market

In 2024, the Chinese auto market will continue the fierce competition in 2023. Relying on the diversified sales policy of giving benefits to users, the integration advantage of channel focus, and the highly competitive product value core, from January to April this year, Changan Mazda's terminal retail sales achieved a year-on-year growth of 75.6%, sweeping away the sluggish trend of the Japanese joint venture camp, and the sales growth rate led the auto market in April.

Real money benefits for users, price adjustment in one step

In response to the national "trade-in" policy and the car purchasing demands of Chinese market users, Changan Mazda has formulated a diversified car purchasing policy, with real money investment, so that users can enjoy a high-quality car-owning life in advance with the best car purchasing plan. On the basis of the CX-50 2.0L model priced at 149,800 yuan, Changan Mazda has once again optimized the "1 billion huge discount carnival purchase" package of car purchase benefits: from now until May 31, the comprehensive discount of all models can reach up to 23,000 yuan, and the official live broadcast room can participate in the draw of up to 30,000 yuan car purchase coupons, and purchase of designated models will be given a five-year ten-time maintenance package worth 5,000 yuan, commercial insurance and compulsory traffic insurance worth 5,000 yuan, and a purchase tax subsidy of 10,000 yuan; for replacement users, purchase of designated models can enjoy a national replacement subsidy of 7,000 yuan, and a corporate replacement subsidy of up to 10,000 yuan; medical workers can enjoy a special subsidy of up to 4,000 yuan when purchasing a car; for installment purchase users, designated models can enjoy a financial subsidy of 5,000 yuan, etc. The strong car purchase benefits without playing routines have promoted the increase of Changan Mazda's terminal retail sales.

Deep car-making heritage, top-notch control, quality and safety

In the current fierce price war environment, Changan Mazda, relying on its profound car-making foundation, still maintains top level in terms of control, safety, quality, etc., and its unique value core also brings outstanding market competitiveness. In the field of control, Mazda's unique "man-horse integration" driving pleasure is deeply rooted in the hearts of the people. The support of driving control black technologies such as "i-DM man-horse integrated driving evaluation system" and "GVC PLUS acceleration vector control system upgraded version" has taken the driving pleasure of Changan Mazda models to a higher level; in terms of safety, in 2024, Mazda has 5 models (including the next-generation MAZDA3 Angkesaila, MAZDA CX-50, and MAZDA CX-30) All won the "Top Safety Choice" honor from the top safety evaluation agency IIHS, becoming the brand with the most top safety choice models among the 71 models in the same batch; in terms of quality, in the "2024 Annual Auto Brand Comprehensive Ranking" and "2024 Top Ten Best Models" lists announced by the most influential "Consumer Report", the next-generation MAZDA3 Angkesaila was selected as the "2024 Top Ten Recommended Models (10 Top Picks of 2024: Best Cars of the Changan Mazda has proved with its sales that even in the era of electrification, consumers still value safety, quality, driving pleasure and other car purchasing criteria.

Focus on channel integration, efficient network helps sales growth

In addition to the policy of giving consumers real money and competitive product quality, what is more important is that compared with other joint venture automakers, Changan Mazda has completed integration and focus in the field of sales channels and established a high-efficiency dealer network that other joint venture brands do not have. This advantage is becoming more and more obvious in the new joint venture era. In 2021, Changan Mazda started to integrate the Mazda brand's distribution network in China. For Mazda, which has a compact brand scale, channel integration is an inevitable and correct choice for Changan Mazda. In two years, whether it is the industry, users, or Ma fans, the recognition of the Mazda brand has gradually become clear and consistent. From then on, Mazda has only one base in the Chinese market, Changan Mazda. Unified sales policies, service standards, and after-sales standards have made Mazda's 3.95 million users feel a sense of belonging to the brand; in the current fierce price war, Changan Mazda has eliminated "internal friction" within the same brand and model, and the brand visual label of "young, fashionable, and stylish" that it has established has been accepted and loved by more users, allowing Changan Mazda's product advantages in manufacturing technology, quality control system, etc. to be maximized.

In the face of the rapidly developing era of electrification, Changan Mazda will continue to integrate the global advantageous resources of Changan Automobile and Mazda Automobile, relying on Changan Mazda's strong R&D and manufacturing system strength to bring users a smarter, more efficient and more environmentally friendly new intelligent electric travel experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.