QuestMobile: As of July 2024, the number of emerging middle-class users on the entire network has reached 257 million, a year-on-year increase of 4.8%

According to data from QuestMobile, as of July 2024, the number of emerging middle-class users on the entire network has reached 257 million, a year-on-year increase of 4.8%. The age structure of users is also changing continuously, among which users aged 25 to 30 account for nearly 40%, and the user group aged 31 to 35 has also exceeded 35.9%. In terms of car selection, the emerging middle class tends to choose models with spacious space and has a higher pursuit of intelligent and personalized configuration of vehicles.

According to data from QuestAuto, the emerging middle class prefers popular models such as Xiaomi SU7 and Zhiji LS6 when choosing new energy vehicles.

It is worth mentioning that Xiaomi SU7 ranks first in active penetration rate TGI among the new middle class , which means that Xiaomi SU7 is quite popular among the new middle class.

ps. Active penetration rate TGI = active penetration rate of a certain car series in the new middle class / active penetration rate of a certain car series in the new energy market * 100.

Zikuai Technology