Big model drives service upgrade, the exploration and practice of Jetour Auto

On May 15, the 2024 Spring Volcano Engine FORCE Power Conference was successfully held in Beijing. At this conference, Volcano Engine officially released ByteDance's self-developed Doubao large model and Volcano Ark 2.0.

Based on the Doubao model, ByteDance has also created a number of innovative products and applications, including the AI ​​conversation assistant "Doubao", the AI ​​application development platform "Button", the interactive entertainment application "Mao Box", and AI creation tools such as Xinghui and Jimeng. In addition, the Doubao model has also been successfully connected to more than 50 internal businesses such as Douyin, Feishu, and Bytedance to improve efficiency and optimize product experience.

Volcano Engine not only provides internal support, but is also committed to creating the future with external customers. Taking the automotive industry as an example, Volcano Engine, together with the China Electric Vehicle 100 Forum and more than 20 manufacturers including Jetour, FAW, Geely, Great Wall, GAC, and Zhiji, jointly established the Automotive Large Model Ecological Alliance, aiming to explore the new form of human-vehicle interaction and enhance the new AI experience of the entire automotive scene.

Automotive Large Model Ecological Alliance Released

As a key member of the Volcano Engine Automotive Large Model Ecological Alliance, Jetour Auto is a new product series launched by Chery Holding Group in 2018 and upgraded to an independent brand in 2021. Since its birth, Jetour Auto has always adhered to the "Travel⁺" strategy, focusing on deepening the "Travel⁺" market segment, and continuously expanding and enriching travel scenarios. In just 65 months, Jetour Auto has achieved a million sales volume, creating a new speed for the development of cutting-edge SUV brands and becoming a "new force" among traditional auto brands.

Jetour Auto's "Travel⁺" Strategy

The user scale continues to expand, and service capabilities need to be upgraded urgently

However, with the rapid growth of the number of Jetour Auto users, the traditional direct-to-user service model has gradually shown its limitations. This model not only requires the company to recruit a large number of employees to meet the growing user demand, but also makes it difficult to ensure the timeliness and personalization of services. At the same time, the complexity and variability of user needs make it more difficult for companies to accurately grasp and meet their needs. In addition, with more than 10,000 sales consultants, how to ensure that they have a high level of service capabilities has also become a problem that Jetour Auto needs to solve urgently.

Screenshot of Jetour employees meeting customers

Using the Doubao model to improve service quality in multiple dimensions

Big model technology has brought new opportunities for Jetour Auto to optimize its services. Together with Volcano Engine, Jetour hopes to build Jetour's intelligent customer service, gain insight into customer needs, and enhance sales capabilities through the Doubao big model.

Intelligent AI customer service "Xiaojie", 24-hour uninterrupted service: By introducing the Doubao model, Jetour Automobile hopes to create "AI Xiaojie" to provide users with 24-hour uninterrupted automated services. As a smart assistant for customer service staff, AI Xiaojie not only has the ability to respond quickly, but also can assist customer service staff to quickly organize and mine the technical information behind user questions, and provide users with accurate and humanized responses.

Big models assist data analysis and provide accurate insights into user needs: With the help of big models, in-depth analysis of user content and behavior data can enable Jetour to more accurately capture and understand user needs and preferences. Compared with traditional market research, this big data-based insight method is not only more accurate and detailed, but also significantly more efficient, and can also provide strong support for Jetour in product development and marketing strategy formulation.

Training sales training big model to improve sales team's business capabilities: Through training sales big model, we can help sales consultants provide personalized training and capability improvement programs. The model can play multiple roles such as assistant, strategist, tutor, etc., automatically record the communication content between sales consultants and users, provide sales decision support and skill analysis, help sales consultants find problems and develop improvement plans, so as to improve the service quality of the sales team.

AI Xiaojie x Doubao large model

The intelligent customer service "AI Xiaojie" has greatly reduced the workload of employees and improved the service response speed and quality with its own automated processing capabilities. With the help of intelligent new media marketing, Jetour Auto can accurately lock in and reach the target user group and achieve accurate delivery of marketing information. In addition, by using big models for sales training, it not only optimizes the professional skills of sales consultants, but also improves the business level and service quality of the overall service team, injecting strong impetus into the sustainable development of Jetour Auto.

Digital Marketing x Bean Bag Mockup

In the future, Volcano Engine and Jetour Auto will continue to deepen the co-creation of automotive large-model industry applications, explore more application scenarios of large-model technology in the automotive industry, such as intelligent recommendations, intelligent decision-making, digital cockpits, etc., and jointly promote the development of the intelligent automotive industry to provide users with a richer and more colorful travel experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.