Apple iPhone is not “popular in China”. Will domestic users buy it?
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At 11:01 tonight, the previously low-key red iPhone 7 series will be available for purchase in all channels (not pre-order or rush purchase). However, for this "new Apple" with no changes in hardware specifications, many people are beginning to be entangled in one thing - its name. Before the release of the red iPhone (let's call it that for now), it was dubbed "China Red" or "China Red Special Edition" by many domestic media. There was even a rumor that Apple would release the red phone during the Spring Festival, so that some domestic manufacturers were so nervous that they started the "follow-up mode" in advance and rushed to launch their own "Spring Festival Red Special Edition"... However, Apple did not launch a new version of the iPhone during the Spring Festival, and it was not called China Red: in other parts of the world where it was released at the same time, the red iPhone belongs to the [Product RED] product line, while on the Chinese official website it was just called the "Red Special Edition" . What exactly is this [Product RED], and is it different from the "special edition" in China? In fact, [Product RED] is not exclusive to Apple, but a general term for a series of consumer products characterized by a "red appearance". Part of their sales revenue will be donated to the RED Global Fund to help Africa develop its economy, prevent and treat AIDS, and eliminate racial and social status discrimination . The foundation was first announced at the World Economic Forum in Davao, Switzerland, and Rwanda was identified as the first country to receive funds from Product Red. So far, in addition to Apple, Motorola (before Lenovo acquired it), Converse, Armani, Nike, Canon, Starbucks and other well-known international brands have participated in the RED Foundation and launched or have launched red [Product RED] products. Among them, Apple is the most active, and iPod, iPhone, and iTunes gift cards all have special [Product RED] versions. In fact, the [Product RED] iPhone launched overseas this time is no different from the "Red Special Edition" launched in China . According to foreign media interviews with Apple CEO Cook, the red special edition in China is actually also a [Product RED] version, and the sales revenue will also be donated to the international foundation. So the question is: Why doesn't Apple clearly state in China that its new product is a charity product, and the purchaser is contributing to the great goal of eliminating AIDS internationally? The author is not an Apple insider, so I dare not speculate, but from the perspective of the public, this is probably related to the fact that China's current charitable ideas are not deeply rooted in the hearts of the people. Imagine if Apple named the Chinese name of the new iPhone "Red AIDS Fund Contribution Edition" or something like that that emphasizes the public welfare attribute, would Chinese consumers buy it? I'm afraid not - it may even be counterproductive due to rumors. Therefore, this "red special edition" is a last resort, but it still retains the essence of public welfare, which is good. For friends who bought the red iPhone, although the public may not realize that you have made a little more contribution to the world, I personally want to pay tribute to you...As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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