Apple, which has been having troubles, has actually started to fall in love with its peripherals!

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You never understand what kind of mentality those guys who swagger around with broken iPhones have. Is this the non-mainstream beauty of the cool and cool haircuts and skateboard shoes? Anyway, in order to prevent the iPhone from suffering misfortune, Apple's official website recently posted an event called "Apple Tested Cases". In other words, Apple has verified its authenticity and all Apple fans can use it. I didn't expect that Apple took over the knife handle of the cleaning room and began to have a special liking for third-party accessories. It is reported that this test includes 5 aspects: design, camera, sound effects, sensors, cellular network and wireless network. The official branded protective case can ensure that all interfaces are the same as without a condom. Suddenly I remembered a slogan of Microsoft condoms: Microsoft is Microsoft. This probably tells the true meaning of all condoms. Considering that all kinds of weird players always like to eat objects dropped from high altitudes or boil them in boiling water, this protective case is a good response to those guys who have nothing to do and are afraid of chaos in the world.

As for photography, if you are born with shaky hands, don't know how to compose, don't know how to take light, and don't know how to add equipment, and still want to take photos that look like other people's photo editing blockbusters in minutes, then it is basically wishful thinking. Recently, iPhone advertisements in front of movies and TV almost all use a line of small words to indicate that there are other auxiliary equipment. Therefore, photography enthusiasts who want to upgrade their iPhones with just a protective case can save their time. As for sound effects and microphones, it may make sense if Siri can be more intelligent instead of just being the object of teasing by losers. As for the network, you can only pray that there is a good Chinese neighbor who borrows 20M without setting a password or that the three major operators collectively increase the speed without raising the price. Of course, this fantasy is useless. For Apple, this protective case plan may indicate that third-party accessories will usher in a reshuffle. Apple will not only intervene in outsourced design, but also further complete the monopoly. After all, the profit of this kind of peripheral is also considerable.

However, to be honest, Apple really needs a protective cover to avoid the limelight recently, because the bad things that happened one after another are almost like a TV series. The first is the weak iOS8.4. There is always a certain pattern that every four years, there will be chaos. In order to promote Apple Music, Apple did not expect to shoot itself in the foot. In response to the complaints of Apple fans, the official sent Eddy Cue, senior vice president of network application services. He said on Twitter that the style of painting changed. We are actively studying iOS9 that can be shared by the whole family. Don't worry, friends! The so-called family sharing here means that MacOSX, iPhone, iPad and iPod touch share streaming media content, so that the root of the trouble left by iOS8.4 can be cut off with one knife.

iOS8.4 was originally released to promote Apple Music with full force. Once again, there is no Chinese mainland, for copyright reasons. It can be deeply matched with iTunes Match, thus eliminating Family Sharing. This has angered many Apple fans, because Family Sharing is free, but once it is linked to Apple Music and iTunes Match, it will be a new service that will be charged. Therefore, Apple fans are not happy with it, and they have boycotted and choked, forming a huge wave on the Internet, which has immediately slammed Cook's gang on the beach. The most annoying thing is that Apple's crisis public relations is extremely poor. Can you get away with it by not saying anything and pretending to be silent? Can you change the trajectory of secretly crossing Chencang by secretly upgrading the Family Sharing support page? In the end, with EddyCue's Twitter clarification, Apple officially admitted that it had made a mistake. Who would be willing to give up the easy-to-use free Family Sharing in exchange for the paid Apple Music streaming service? After the release of iOS9 in September, I believe that this U-turn will make more people understand that what Apple is most afraid of losing is people's hearts.

In addition to iOS8.4, the reason why Apple needs a protective case is that those media with ulterior motives like CNBC have begun to launch rounds of attacks on Apple Watch. The pessimistic remarks such as unsalable products and declining visitor numbers, coupled with the launch of Apple Watch recycling services on second-hand trading platforms, are pushing Apple Watch into a corner. However, in the face of such dark forces, data is the most effective counterattack. As of now, Apple Watch is Apple's best-selling hardware. According to GlobalEquitiesResearch data, the sales volume of iPhone in the first quarter after it was launched in 2007 was about 1.1 million units, and the sales volume of iPad in the first quarter after it was launched in 2010 was 3.3 million units. Earlier, the sales volume of iPod in the first quarter after its first generation product was launched was only 125,000 units. The sales volume of Apple Watch in the first quarter is estimated to be 5 million units. In addition to the naked blow, the gross profit margin of Apple Watch has also reached an astonishing 60%. Therefore, no matter how the opponent sprays, Apple Watch has surpassed its competitors in sales and profits, and has subverted the smart watch industry. The sales volume of Apple Watch in one month alone has exceeded the sales volume of Android watches in one year.

It seems that Apple's protective cases are just a comparison with history. Then, let's take a look at the iPhone 4s, a product of 2011. For fashionistas, this is a must-have item, but in the Indian market where Lei Jun shouted hello, the iPhone 4s is still competitive. However, facing the sniping of Chinese smartphones, smart Indian manufacturers began to reduce the original price of the 8GB version of the iPhone 4s from 18,000 rupees to 13,000 Indian rupees (about 205 US dollars at the current exchange rate). As a result, the sales of iPhone 4s in India doubled in the past two weeks, making it one of the top ten most cost-effective smartphones on Amazon India. In order to grab market share, Apple allows retailers to set prices freely when selling iPhones. You should know that for iPhone 6, both Russia and Japan were ordered by Apple to adjust prices, but for India, in order to occupy the market, Apple gave retailers great freedom, which made the iPhone 4s a successful counterattack.

The old iPod is also eager to make a comeback. Since Apple Music is launched to revolutionize music, in addition to iTunes Match, iPod is also indispensable. It is said that next week Apple will update the iPod with new colors: iPod touch will add dark blue, iPod nano will add gold, and iPod shuffle will add dark pink. This kind of excavation-style update seems to hide a secret, because if a 4G chip is added to the iPod nano, millions of songs can be enjoyed anytime, anywhere. This is the power of Apple Music.

This summer, Apple has encountered many troubles, but the real protection lies not in the criticism and education from the outside world, but in its own cultivation and improvement. Only Apple with a strong heart can continue to make surprising innovations. At least, open Apple Music in China first, after all, The Voice 4 is coming!