What about the big upgrade of iMessage in iOS 8? Tencent has no pressure
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Although no hardware products were released at today's Apple Developer Conference WWDC, the two new versions of the desktop and mobile software platforms are of great significance to developers. For ordinary consumers, it is disappointing not to see the expected hardware, but the many new features added to Apple's two systems are also gratifying. Among the many new features, the comprehensive upgrade of SMS and call functions may be the most closely related to ordinary users. Apple today fully upgraded the original SMS function on the desktop system Yosemite and the mobile system iOS 8, which not only makes its own SMS service more user-friendly, but also brings certain pressure to many third-party instant messaging applications, at least affecting their iOS users. These instant messaging applications include WhatsApp, WeChat, Line, Kik, Viber, Facebook Messager, etc. Of course, Apple's iOS 8 SMS upgrade only benefits iPhone users, and these applications are cross-platform, but the 500 million iPhone users are the core users that any application developer pays the most attention to. If Apple launched the SMS function upgrade a year earlier, WhatsApp's $19 billion sale price might have to be discounted to a certain extent. In the past, Mac users could only send iMessages to Apple users and could only make video calls with Apple users via Facetime. But in the new desktop system Yosemite, the text messages and calls of iPhone and Mac are fully integrated. iPhone users can also directly send and receive text messages from non-Apple users on Mac, and can also make voice calls directly on the notes. Compared with the desktop system, the communication function upgrade of iOS 8 is more significant because it directly touches the cheese of many third-party applications. In addition to the original iMessage function, the iPhone's text message service can now realize multi-person group chat, realize location sharing, and send voice and video messages. In the past, users would use WeChat, Line, and WhatsApp to send voice messages, have multi-person chats, send address locations, and make video calls. But now Apple has integrated these functions into its own iOS system, and it is simpler and easier to use. Coupled with the advantage of system default, the text message function of iOS 8 will undoubtedly directly impact the business of many instant messaging applications. In fact, Apple has added these functions to the iOS system after IM applications have been popular for three or four years, which is already quite slow. It is difficult to say which IM application Apple borrowed the function design from, but the text message function of Apple iOS 8 is the culmination of all. The key is that the text messaging interface of Apple iOS 8 is simpler than that of third-party IM applications. And as Apple said, text messaging is the most commonly used application on iOS. On the new iOS text messaging, users can record voice by clicking the microphone on the right and take photos or videos by clicking the camera on the left. Everything is as natural as it should be. The photos and videos taken will be saved in the album, and you can also share them very easily by clicking on the previous photos. In addition, group chats with multiple users, changing the name of the text messaging group and the sending address are simpler than other third-party applications. Users can even directly see the location of the avatars of group chat users on the map. Users can choose the length of time to share the location, or turn off the location sharing function. Perhaps the biggest disadvantage of the upgraded text messaging of iOS 8 is that it is only applicable to Apple devices, with a limited impact range and cannot affect the survival space of other cross-platform applications. At present, Google's Android system has occupied nearly 80% of the global smartphone market. Even if Apple users gradually get used to using native text messaging applications for voice and video calls, WeChat, Line and WhatsApp can still continue to compete for the huge base of Android and WP users. In addition, among many instant messaging apps on iOS, WhatsApp on iOS may be the most vulnerable because its functions are the simplest. WeChat and Line both have social circle and media subscription functions, and their user stickiness is relatively large. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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