The most beautiful: How to see the design and food on your fingertips?

In the mobile era, users' aesthetic requirements have never decreased, but have become more and more "picky". The "appearance" of an application is directly related to the quality of the product. In the context of increasingly competitive market, only apps with reasonable interactive logic and meticulously polished details can stand out from the crowd and attract users' attention.

On January 30, the offline open class event themed "The Beauty of Mobile APP Innovation_UI Design" hosted by 51CTO was successfully held. Martin, the design director of Douguo Food, gave a wonderful speech on the theme of "Sharing the Design of Douguo Food Client V600" at the meeting.

Lecturer introduction: Martin, design director of Douguo Food, is responsible for client design and company design project management. He was responsible for the client project design of 360 Free Phone and 360 Address Book; and the page design of Kaixin.com platform.

In this era of image reading, many application interfaces no longer pursue high-end, but pursue small and beautiful, small and exquisite, and pay more attention to product functions and architectural interfaces. When talking about software functions, Martin said that functions are divided into three aspects: core functions, special functions and auxiliary functions. According to the needs of information transmission, information priority determines the layout display of interface content and the guidance design of user behavior.

"Interaction design is another magic weapon for UI designers," said Martin.

Of course, communication is inevitable when designing a product. Good communication can allow designers to "hold the product manager on the left and the development and testing on the right". Martin recalled his years working at 360, when he was responsible for designing the 360 ​​Address Book product. However, after submitting the layout several times, Lao Zhou was always dissatisfied and thought that there was something wrong with the interface. ***Martin sat down with the product manager and Lao Zhou to talk, and finally found the focus of the problem. Sometimes a problem with the interface does not mean that the interface is not good-looking. If 360 Address Book does not highlight the feature of protecting the user's communication security, it is not 360 Address Book. No matter how beautiful the redesign is, if it does not meet the core demands of the product, the product is still "problematic". This shows that the purpose of communication is to understand the core demands of the product manager and optimize and improve the product.

[[162674]]

At the beginning of the speech, Martin showed an animation, which showed the design concept and growth process of Douguo Food.

During the user question session, many users asked questions enthusiastically, and Mr. Ma also gave professional answers to their questions. The following questions and answers have been sorted out by the author:

Q: How to balance UI beauty and functionality?

A: There is a time issue here. Many applications are not perfect when they are released. Maybe this version considers structural optimization, and the next version is interactive. Through version iteration, we can continuously strengthen and optimize the details.

Q: What are the key things to consider when developing social products?

A: Social networking and communities are different. Social networking focuses on discovering and retaining users, while communities focus on user interests and community sharing. Ultimately, we need to consider what kind of target users we are targeting. For example, people born after 1990 pay more attention to sharing personalized content.

Q: What should I do if remote communication with the artist is not smooth?

Answer: When communication with the artist is not going smoothly, you can consider providing him with relevant cases, interface function pictures or similar apps for reference. For example, there are many related templates on Huaban.

Q: If the design is already good enough, how can we highlight the key points?

Answer: At this time, you can start from the perspective of copywriting and operations, and consider differences rather than similarities.

Q: How to describe user portraits?

Answer: It requires a lot of user research, investigating user age, income, needs, etc., and observing and analyzing from a data perspective.