Why does Sony TV always dare to publicly beat its competitors? The truth is so straightforward

Sony is unique. Its brand temperament is closer to Huang Yaoshi - I am the master of my generation, there is no room for discussion, if you don't agree, come and argue.

This will make other brands feel somewhat helpless and unwilling.

At Sony's 2018 new product launch yesterday, Sony once again chose China as the first country to launch its new products worldwide, showcasing their latest X9000F and other series of TVs.

As Sony (China) Chairman and President Hiroshi Takahashi said, "The Chinese market is Sony's most important market. In the process of developing new products, we have adopted research results and opinions from the Chinese market to a large extent, so that we can meet the entertainment needs of Chinese customers more efficiently and reasonably."

In the technical demonstration session, as is Sony's custom, they once again brought out the world's best-selling TV. Although Sony covered its LOGO with tape, anyone with a discerning eye could tell that this was a TV brand starting with an S.

Under the premise of using the same video source and restoring all TV settings to default, the display effects of the two TVs are clear at a glance - the dark details that cannot be displayed on competitors' TVs are clearly visible on Sony's TV, the color transition is smoother, and it presents dark details and light and shadow effects that are far superior to the past, and it has excellent performance in color accuracy.

Only Sony has the confidence to publicly beat its competitors. Behind this confidence is Sony's decades of deep accumulation in display technology.

Sony engineers said that in terms of picture quality, the X9000F series TVs are based on the three major HDR formats in the industry, such as Dolby VisionTM, and can lead viewers into the world of the picture through lifelike visual effects. In addition, the dynamic direct-down backlight system with Sony's original elite light control Pro technology is used, combined with the X1 advanced image processing chip that was previously only configured on Sony's flagship TV products, such as the OLED TV A1 and the LCD TV Z9D. The color transition is smoother and smoother, and it presents dark details and light and shadow effects that are far better than before.

It is reported that the X1 advanced image processing chip includes three Sony innovative black technologies: 14-bit smooth gradient, dual image database, and precise color rendering. It is a world-leading display technology.

Not only that, the X9000F series TVs also use Sony's latest "X-Motion Clarity™" sharp dynamic technology, which can accurately control dynamic images in games, sports events, movies and other content, effectively eliminating the problems of blurred and stuck images that were prone to occur in previous large-size LCD TVs, and ensure that high-speed motion images are higher definition and smoother without reducing brightness.

At the same time, in addition to supporting the two major HDR format standards HDR10 and HLG, the X9000F can also support Dolby VisionTM (Dolby Vision) of Dolby Laboratories through firmware upgrades, fully releasing the essence of HDR and non-HDR content. Combined with Sony's unique image quality optimization technology, customers can enjoy HDR high-quality images with higher brightness, sharper contrast and more vivid colors through Internet video service providers and HDMI.

In the view of Sony engineers, the reason why Sony dares to publicly compare product performance is because of its confidence in product quality, and this confidence is rooted in the ultimate pursuit of technology in its DNA.

In fact, in the television industry, there is no other brand that always emphasizes that it is the most technologically advanced brand, except Sony.

As one of the pioneers in the television industry, Sony continues to expand the boundaries of television display technology with more than half a century of technological accumulation and R&D advantages in the audio and video fields.

For example, the newly launched X9000F series is not a simple upgrade of the previous generation of TVs, but an all-round innovation from image processing chips to aesthetic design, giving consumers a brand new audio-visual experience.

In addition to superior picture quality, Sony believes that sound is equally important in restoring the world in the picture.

Therefore, in order to take the sound effects to a new level, the X9000F series TVs can also support the Dolby Atmos™ compatible home audio system HT-X9000F. The perfect combination of the two can bring viewers a Dolby cinematic experience, immersing them in excellent picture quality while enjoying more shocking original sound.

Sony TV has always been committed to seeking a high balance between function and aesthetics. The new LCD products such as the X9000F series continue the design concept of "Slice of living", abandoning other complicated decorative elements, smooth and neat lines, narrow and textured metal frames, allowing customers to focus more on the picture itself. In order to achieve a more simple visual aesthetic, the X9000F also adopts Sony's classic wiring management solution, which can cleverly hide redundant cables. Its simple base design takes into account the matching with the sound bar HT-X9000F, allowing the HT-X9000F to be cleverly placed between the base brackets, which is natural.

X9000F adopts Sony's classic wiring management solution, which can cleverly hide redundant cables

Although Sony TVs are slightly more expensive, they have always been hard to come by in the high-end market, and many best-selling models even require pre-order before they can be purchased.

In fact, as the consumption level of Chinese people continues to improve, the demand for high-quality products in the Chinese market under consumption upgrading is becoming more and more vigorous. From this point of view, Sony's pricing is not out of touch with market reality. Take the latest X9000F series as an example, the price of 55-inch is 9999 yuan, and the price of 85-inch is 54999 yuan. The price of 75-inch product is only 28999 yuan, and the price of 65-inch is 16999 yuan. For many users who pursue quality of life, the 65-inch and 75-inch products are undoubtedly very suitable. Compared with other brands, Sony's pricing is also within a reasonable range. After all, the quality is there.

Sony TV is certainly confident that its product quality is ahead of its time and its prices are reasonable, making it far superior to its competitors.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.