Tik Tok, all it lacks is some video material for running with black hair! what to do? Do you buy it directly? You should know that the market price of a video is 800-1000 yuan. And you need more than one, usually more than 5, and the cost is more than 4,000 yuan. I haven’t tested TikTok yet, so I don’t know if it can gain traction. If I buy rashly and the customer stops advertising directly, the cost of my video will be wasted, so I first consider making videos for free! Tik Tok videos can be roughly divided into three sections: subtitles + images + dubbing First, subtitles are the simplest For example, using non-professional Aijianjie, Jianying, Huishenghuiying, etc. For professional software such as PR, I recommend that you use a combination of professional and non-professional software. PR has many benefits for video advertising production, especially secondary production. Second, image material One word: ba, how to find suitable image materials? I will tell you two things: how to find video production materials from TikTok. First one: The method is similar to that for image materials. We look for the platform advertising material library. For the vertical version, let’s take Tik Tok as an example. Search for the keyword "black hair", select the last 30 days, and rank in order of display volume. The top ones must be the ones that have exploded in popularity recently. One thing to note is that you must be careful when using Douyin when it comes to portrait rights (especially the spoken type). These videos basically cannot pass the review, and there is a risk of having the account blocked if they are found. So filter it out. Third-party material platforms are similar, and many platforms can be downloaded directly. If you cannot download it directly, record it with video software such as Xunjie Screen Recorder (free) for backup. For these videos, we can simply use PR software to remove the audio and replace it with our own. Choose a video that does not involve portraits and has no subtitles, to facilitate secondary production. Second one: 1) Do not record the screen directly, as this will record the LOGO and various labels, which is not conducive to secondary editing. 2) Do not directly select "Save to Album". This method will have the floating watermark of Tik Tok. The appropriate steps are as follows: First click the "Share button", then copy the link. The downloaded video should be as clean as possible to facilitate secondary editing and production. Then you need to find a suitable software to download the video in the link through the link. Then, in the WeChat mini program, use the keywords "free watermark removal" to find a watermark removal tool to remove the watermark from the video. The above method is also applicable to Kuaishou! I used the above method to collect 50-80 video materials. Next, there is another crucial thing, the voice of the copy. Voice copy is one of the keys to conversion in short video ads. Here is a very simple way. You should know that the voices of ordinary people on Tik Tok are not protected by authorization, and it is unlikely to be protected in the future. So use it boldly. The first method mentioned above is to record the top-ranked advertising videos from the Douyin advertising background. The voiceovers in it are all excellent. Everything is ready, all that’s left is some editing! There is a small prerequisite, if you are not familiar with PR, spend 2 days learning the operation. It is very easy to learn. Just look for tutorials on Baidu. It only takes 3 hours to learn. The main thing is to be familiar with the operating steps. I only took one video as an example, and the rest are just copycats. The video on the left only retains the text and voice The video on the right only retains the video image Finally, follow the text voice and match the subtitles Render and export, and the video is done. A huge amount of video material was born! More than 50 videos have been collected, and 100 clips of this type of video material can be edited! Next is the moment to witness the miracle! The videos were edited on June 16 and uploaded to the backend, and 5 of them passed the review. Testing started on June 17th, running a new account. From 7 am to 6 pm, 2 of the 5 video materials produced have been put into production, with a budget of about 7,000! Following the above method, we tested and produced a lot of explosive video materials. above! Without any video material and at no cost, a huge amount of video material was produced! Author: Mr. Mo Da of Hengshan School Source: Mr. Mo Da of Hengshan School |
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