Apple Watch sales materials exposed: Apple is very confident about it

Apple believes that "many people have already decided to buy an Apple Watch"

Next Monday, Apple will hold a special Spring Festival conference in the United States to announce the launch of Apple Watch. Currently, Apple has sent sales guidance materials for this product to employees of its direct stores.

These pictures appear to be photos taken directly from computer screens. Judging from the sales materials, Apple is quite confident about the Apple Watch, and even assumes that "many customers have decided to buy an Apple Watch."

Sales staff should ask supply and demand for specific needs

Apple believes that retail store employees should ask customers about their iPhone usage habits: what features of the Apple Watch do they care most about? What exactly do they use the Apple Watch for?

In addition, because Apple Watch has many different styles of dials and straps, sales staff should also ask customers whether this is for themselves or a gift for someone else?

The phone is linked to the watch so the user's iPhone cannot be too old

Apple Watch may also be an opportunity to increase sales of new iPhones. The age of the phone is also related to the Apple Watch experience. Because iOS 8 includes health applications and HealthKit functions, the user's iPhone cannot be too old, at least it can run iOS 8 smoothly. Apple hopes that it is at least iPhone 5 or later models, and sales staff should also remind users of this.

The training material also mentioned that it hopes that employees can promote the "three major functions" of Apple Watch: time function, health function, and new communication method. Needless to say, the time function has always been the main function of smart watches, which also means that the previous rumors that Apple Watch has cancelled this function are untrue; and the "new communication method" is mainly the communication between two Apple Watch users, and they will have some interesting interactive functions.

In addition, Apple also wants employees to consult customers' needs, tastes and material requirements. Apple Watch has two sizes, 38 and 42 mm, three models, and a variety of strap materials. Apple requires employees to ask customers whether they need a casual watch or a more business-like Apple Watch; whether they prefer metal or leather wristbands. Retail employees can then suggest whether users want to buy an entry-level model or a higher-end version.

Apple Watch was released in September last year. It is a new category of product for Apple, and Apple also hopes that it will be another opportunity to change the world. It will be available in April this year, with a minimum price of $349, and the highest-end 18K version is said to cost nearly $20,000.

At 1 a.m. on March 10, Sina Mobile editors will go to the United States to attend Apple's spring conference. We will also broadcast the entire conference live, so please pay attention.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.