Youku video advertising account opening process and billing details

Youku is an advertising platform with many different advertising resources, such as pre-video ads, mid-video ads, 15-second post-video ads, pause ads that appear when you click the pause button during playback, subtitle ads, and banner ads on various pages of Youku PC. Of course, the most popular ads among advertisers are placed on the Youku video homepage and the information flow ads on each channel.

Youku's advertising billing models mainly include CPC (pay per click), CPM (pay per thousand impressions), and CPV (pay per valid view). The specific billing model needs to be selected based on the advertising resources and promotion goals selected by the advertiser.

1. How to open an account for Youku video advertising ?

There are two ways for advertisers to place Youku video ads:

1. Find Youku advertising agency;

2. Consult Qinggua Media about Youku advertising (Qinggua Media is the advertising agent of Youku. If advertisers want to place Youku advertising, they can contact us).

Qinggua Media Youku Advertising Account Opening Process:

1. Negotiate with the Youku advertising business manager to determine the selection of advertising resources;

2. Signing of Youku advertising cooperation contract;

3. Submit business license and industry-related qualifications to open an advertising account;

4. After the advertising account is successfully opened after qualification review, you can build an advertising plan and then prepare for the advertising launch.

2. Youku Video Billing

Youku advertising billing models are divided into three types: CPC, CPM and CPV.

1. CPC

Pay per click, when a user clicks on an ad link. Advertisers need to pay for it;

2. CPM

One impression is counted as one time a user sees an ad.

3. CPV

Effective viewing is mainly applicable to video patch ads, which are generally 15 seconds long. When the CPV billing model is used, users will be charged only after watching the ad for 5 seconds.

Youku advertising has three billing modes to choose from. When the advertiser strictly controls the budget, he can also set a daily promotion budget. After the daily budget is consumed, the advertisement will not be displayed!

1. Introduction to Youku Tudou advertising promotion

2. Youku Tudou advertising promotion account opening price

3. Advantages of Youku Tudou advertising promotion

4. Account opening process for Youku Tudou advertising promotion

5. Youku Tudou advertising promotion display style

For Youku advertising , please contact Qinggua Media