What did Apple release at the just-concluded WWDC? iPhone 7 or the new iWatch? In fact, in addition to these two new products, Apple also spent a lot of time introducing the new system iOS 10. Many people think that Apple is trying to prove that it has the strength to compete with Google and Facebook in the field of "Online Services" through iOS 10. Today, let's analyze the top ten new features of iOS 10. More diverse iMessage The new iMessage is moving closer to WeChat, and the emoji war is about to start! In the new iMessage, users can send built-in dynamic emoji packages (you can also pay to buy emojis), handwritten text, dynamic Emoji, directly doodle on pictures, and make text produce laser-like effects. In short, it is rich and diverse.
More Photos organization features The new photo function will use a new set of algorithms to analyze the content you shoot, support automatic recognition of faces and scenes, and automatically create indexes to perform advanced searches on keyword inputs. More importantly, these data analyses are local and will not be sent to the cloud by the system. What are the benefits of this? It means that you can search for photos in the Search box in the upper right corner. For example, if you enter "koala", this will appear:
Type "Pikachu" and this will appear:
Type in “the most awesome programmer community” and this should appear: Well, it's a very accurate feature indeed. Siri enables third-party collaboration Siri, which has always been controversial, seems to be a great intelligent invention, but in fact? Siri is really not very practical. People usually use Siri like this: Or like this: Or like this: Well, it's almost useless except for teasing. However, the upgraded SiriKit will be able to cooperate with third-party applications. For example, after Alibaba supports SiriKit, you only need to say "Please give one dollar to Xiao Ming", and Siri will automatically transfer one dollar to Xiao Ming using Alipay. Or "Siri, call a car for me", Siri can also directly call an Uber for you. If Siri, the busy and diligent secretary who works overtime, is not enough to satisfy you, then let me tell you that in the future, the music listening software that everyone uses most, as well as third-party information platforms such as WeChat, can also be directly controlled by Siri. What do you think? How will the third-party platforms further cooperate with Siri in the future? Let us wait and see the specific results. Slide to unlock is canceled, press the Home button to unlock directly After the upgrade, the iPhone's iconic slide-to-unlock function will be cancelled, and 3D Touch will take over the unlocking function. Swipe left to enter "Today", such as weather, news, etc.; notifications are still swiped down, supporting custom plug-ins, and swiping right to open the camera. In iOS 10, after receiving a WeChat message, swiping right not only allows you to click to delete or reply, but also has the function of "marking as read". Removable system apps First, let's look at this picture. How many of these nine built-in apps have you used? According to official propaganda, after upgrading iOS, you no longer need to move them to a folder by directly removing them. Out of sight, out of mind! However, in fact, in iOS 10, even if the user chooses "directly remove", these icons are only hidden but not actually deleted... Well, no wonder the chef did not mention this change at the press conference. Other cool little features The Home app is added to control smart devices that support HomeKit at home, and Voice mail can be directly translated into text. A Bedtime function is also added to the alarm clock. Clicking it can help you plan the time to get up and rest according to the target sleep duration. The control center that slides from bottom to top has also been significantly reorganized. For us, the practical lighting function has three brightness levels! There is also a map function, and it is said that a car-calling function has been added... Ecosystem closed loop At the time of writing, I did see that many people on the Internet had a relatively negative evaluation of the new iOS 10. For example, one netizen believed that: “Bad review! When I first upgraded, I thought I was upgrading to iOS 7! The entire iOS 10 system is less concise than iOS 9 but has many more redundant features.” But even with the negative reviews, many suppliers still said: "The number of iPhone 7 pre-orders is four times that of iPhone 6S!" If consumers know that the system is not easy to use, but still rush to buy it like crazy, what's wrong with them? In my opinion, the seemingly "redundant" system of iOS 10 actually helps Apple's system to complete a further closed loop at the strategic level. Imagine that one day in the future, when you go out, you no longer need to open Uber and click to call a car, you just need to tell Siri "Call me a car". At this time, all the driver information and routes will appear on your iWatch synchronously. Or if you copy a message on your mobile phone, you no longer need to go through the WeChat message transfer assistant, but can directly copy and paste it on your Mac or iPad. Once Apple gradually forms this closed loop, it will be difficult for users to escape from this ecosystem. Why can't other operating systems attract this fan? Speaking of this, Apple is actually gradually cultivating users' usage habits through continuous system upgrades. Until one day, iPhone users are completely accustomed to the operating logic of the iOS system (and OS X system). In this case, other manufacturers still want users to use Android or Windows systems? The user's switching cost (Switch Cost) and re-learning cost are too high, which is basically impossible. This is why mobile phone users before Apple would switch back and forth between different brands of mobile phones using the Symbian system, but after using Apple, it is difficult to switch to other operating platforms. In other words, perhaps this is the highest level of "ecological reaction" pursued by Jia Yueting and others. |
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