Konka Zhang Cong: Only by integrating high-quality resources and content can we achieve commercial large-screen monetization

On September 22, at the "2017 China OTT Large Screen Marketing Leaders Summit" hosted by the website, Zhang Cong, general manager of Konka Yipingfang and deputy general manager of KKTV, gave a speech. He believed that "opening up the platform, integrating the high-quality resources of the platform, and conducting in-depth resource marketing can realize commercial large-screen monetization."

Later, Konka opened up the platform and integrated many high-quality resources, such as Huanggang Online School, game section, January business, tourism, and medical care. The gathering of these contents allowed Konka to continuously acquire users with various needs and increase its ability to realize large-screen monetization.

In addition to integrating resources, it has also worked with many partners to create original Internet content and incubate it into top IPs. While gradually completing the transformation upstream, it has also driven the return of the big screen.

"Many people in our open ecosystem come to us to do business because they recognize this value, which is in line with market laws," said Zhang Cong.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.