What is the role of artificial intelligence in mobile app development and business?

The birth of artificial intelligence has brought a whole new era of great potential for mobile applications. For several years, mobile application developers have adopted artificial intelligence in their innovations. For example, Apple's Siri. Machine learning is developing rapidly, and users now need a flexible algorithm to enhance the experience.

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What is Artificial Intelligence?

It is a branch of science that focuses on developing intelligent machines designed to work and understand humans. Artificial intelligence solutions are a way to influence the intelligence of machines so they can solve problems more accurately, efficiently, and quickly.

Big companies like Uber, Amazon, BATJ and others have successfully introduced AI into their business models. AI can enhance a company's competitiveness because it can provide personalized customer service and experience. The data collected by AI in mobile applications helps understand customer behavior. This enhances the number of customer conversions because it builds customer interactions. According to statistics, within a week, users uninstall or abandon about 70% of mobile applications. The main reason is that some applications cannot meet customer needs due to factors such as system errors, slow speed and overall poor user experience. In addition, there are more mobile phone users than computer users. Many people use mobile applications to learn, buy goods or browse news.

This shows that businesses need to integrate AI into their mobile app development to reap all the benefits it offers. Here are some of the best ways AI can create a more engaging and delightful user experience for mobile app users.

Rational ability

AI mobile applications are designed in such a way that it can make decisions; resource cost trade-offs and risks. This capability is amazing and the machine AlphaGo created using AI technology has already defeated humans in chess. All of this is performed intelligently by AI algorithms and not by humans.

For example, the Uber AI application tells the driver the fastest route to take the customer to their destination. This is done through AI data processing that compares multiple data from previous drivers and customers who have taken different routes to the same destination.

Participation content

As mentioned earlier, many mobile apps fail to retain users due to lack of relevant and fresh content for customers to browse. Sending recommendations to customers is a great example of understanding the right content to adopt in mobile apps. Behavioral patterns through purchase history and search history are being collected by AI algorithms and the recommendations they provide are improved based on that.

Excellent prediction

From using mobile apps, one can understand that there are notifications about offers, discounts, and products that can attract the audience at any time. All this is due to the work of predictive AI algorithms that use the information obtained from the customer’s previous browsing history, purchase history, etc. to predict what the user might want to buy. One of the major benefits of predictive AI is that it can increase the revenue of a business.

Moreover, AI algorithms have been used to detect patterns, especially in debit or credit card mobile applications. The mobile application will understand these patterns during the card usage and through the customer’s previous purchases and previous bank statement behavior. In case of any unauthorized transactions or payments, the user will be notified immediately.

Personalization capabilities

Access to purchase history, behavioral patterns, and customer locations makes the mobile world an ideal platform for AI applications. AI algorithms use this data to facilitate more intuitive and personalized customer service. This makes the user experience more valuable and enjoyable as AI’s capabilities can be ported across multiple mobile apps. With AI proving to bring users closer to the products and services offered, most forward-thinking businesses are now paying attention to it.

How Mobile App AI Development Impacts Businesses

Now Alibaba, Taobao, JD.com and other large retailers have been enjoying the benefits of AI mobile applications. Of course, all of these are processed by AI.

Nowadays, the increase in customer demands and the increasing competition among businesses with similar services and products. In order to compete effectively and meet the needs of customers, businesses are constantly adopting artificial intelligence mobile application technology. AI helps telecommunications; e-commerce and retail businesses to deeply engage customers and provide more incentives for the use of their services.

Machine learning and AI-driven applications can gather information through mobile devices, online traffic, point of sale, etc. To redefine their personalized offers, forward-thinking businesses are eager to design such applications.

For companies that want to develop great applications for their business, the world of AI is offering a whole new and wide range of opportunities to do it. From Chabot helping users at every stage of the buying cycle (selecting products and making payments) to intelligently designed applications that improve customer experience. Artificial intelligence offers the most promising benefits to the e-commerce and retail industries.

in conclusion

The knowledge and applications of machine learning and artificial intelligence have been emerging recently and have been present in our daily lives.

With the knowledge of AI technology, many things have been invented to make our lives easier but with more research being done we can confidently say that this is just the beginning and these smart applications will be so fascinating that our smartphones will become the best mobile computers.