Bullet Messenger changes its name to "Chatbao" and tries to attract users by offering free gifts

On January 15, the press conference of KuaiRu Technology was held at the Water Cube. Most people's attention was on the speaker Luo Yonghao, but obviously, the protagonist was "Bullet Messenger".

In August 2018, Bullet Messenger was released as an independent app, featuring efficient "voice + text" input, which attracted a lot of attention in a short period of time. However, like many phenomenal apps, Bullet Messenger was only a flash in the pan, and the popularity quickly cooled down. However, it is worth noting that the version number of Bullet Messenger at that time was 0.9.7, not even a formal 1.0 version. After months of silence, version 1.0 of Bullet Messenger is finally here.

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In fact, before the launch, the internal beta version of Bullet Messenger had been exposed online. This is a strange species called "Chatbao". "Acquaintance Circle" is the same as Moments, "Good Things" has Pinduoduo built in, and "Get Money" imitates Qutoutiao. Before the launch, Bullet Messenger in major app stores had been "renovated" one after another. The icon is a gold ingot with a smiley face, and the style has changed drastically.

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The bottom bar of Chatbot is divided into five parts, corresponding to different functions. The chat function has not changed much from before, and still focuses on efficient input. The Video Message function has been added, which allows you to record videos and send them to friends with one click. It is more vivid than simple text and voice, and is easy to operate.

The "New Friends" and "Acquainted Friends" functions solve the problem of redundant information. When adding friends, you can group them. Acquainted friends can share their daily lives and post them in the acquaintance circle. The function is similar to WeChat Moments. There are also some interesting functions in the chat part. Emoji expressions can be swapped left and right, front and back, to achieve some interesting effects.

As can be seen from the name and icon, "making money" is the focus of this update. Chatbao has added many "wool-grabbing" functions. Cooperating with China Mobile's "Fetion", users can send invitation messages to friends for free, and successful invitations will receive red envelope rewards.

You can also earn money by reading news. The news column is connected to UC content, including advertisements. Overall, it is more like Qutoutiao, guiding users to share content, invite friends, and then get coins. The "Goodies" column is connected to Pinduoduo's content. Users buy items, and Chatbao makes profits by sharing.

Luo Yonghao introduced the "Song Huanduo" activity on the spot, which is the homophone of "send, exchange and take". He introduced a large number of gift giving, all of which are cooperation with various brands. First, a shopping voucher is "given" to each user, and then the corresponding voucher is found through "exchange", and finally the users who have exchanged for the goods compete for the goods. These viral marketing activities appear on communication software, which is actually a bit inconsistent. However, the purpose of Chatbao is obviously not to satisfy a part of users, but a broader market.

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The whole conference was joyful and sad. If it was a few months ago, you would not believe that this was what Luo Yonghao said at the conference. Chatbao cannot satisfy the existing users of Bullet Messenger. It is a communication product mixed with various wool-pulling activities, the purpose is to attract more users in the early stage, but perhaps this method can make it go further.