Three social products are attacking WeChat, and Duoshan and MaChong are all dead?

History will always remember January 15, 2019, because today three social apps - Duoshan, MaTong MT, and Chatbao officially declared war on WeChat, once again recreating the grand occasion of "Three Heroes Fighting Lu Bu"!

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Today, Tencent & WeChat will not have an easy time

Zhang Yiming's ByteDance, former Qvod CEO Wang Xin's YunGe AI, and Luo Yonghao's KuaiRu Technology will hold new product launch conferences in turn to release three new social products.

The three products are: Duoshan (Zhang Yiming), MT Toilet (Wang Xin), and Chatbao (Luo Yonghao).

Duoshan (ByteDance-Zhang Yiming)

"Douyin" launched the Android and iOS versions in September last year.

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"Duoshan" has the following main features :

• Tik Tok function: One-click shooting to record the beautiful moments of life, similar to the Tik Tok function.
• Story function: Personal homepage, showing your true personality, similar to Instagram.
• Social function: Make wonderful short videos and find interesting friends like you.
• Video editing function: various post-editing functions to create the coolest short videos.

The following is the interface of the "Duoshan" function. You can try it yourself...

Toilet MT (Yunge Artificial Intelligence-Wang Xin)

The slogan of "MT Toilet" is "Anonymous tool to find out secrets, red envelopes to find out real news", so it can be inferred that anonymity and red envelopes should be its two major selling points.

You can use this product as a platform for complaining and venting. Your updates will not be discovered by acquaintances, thus reducing social pressure.

The main features of the product are:

• What can’t be seen or heard in the circle of friends (anonymous circle of friends).
• The most powerful and comprehensive content publishing container (anonymous group chat).
• The invincible and omnipotent red envelope (anonymous red envelope distribution).

Chatbot (Fast Technology-Luo Yonghao)

This product may be the least mysterious. Its predecessor is the "Bullet Messenger" released in August this year, but this time the promotional focus has changed to a "chat tool that can make money."

Compared with the previous "Bullet Messenger", "Chatbao" mainly has four functions: "Chat", "News", "Good Things" and "Get Money". It seems to have combined the functions of WeChat, Toutiao, Taobao and Qutoutiao together.

Bullet Messenger was released in August 2018 together with Smartisan's Nut Pro 2S. It focuses on efficient communication and supports voice input and text output. When it was first launched, it was aggressive and its competitor was WeChat.

Just 10 days after its release, the total number of activated users exceeded 4 million. However, two months later, it was removed from the App Store due to pornographic content.

However, even if it had not been removed from the shelves, Hammer Messenger had almost become a forgotten one. Not many people who had been optimistic about Bullet Messenger at the beginning now remember it.

Whether Luo Yonghao can succeed in “re-releasing” Bullet Messenger this time depends on the users.

Duoshan, MaChong, domain names were blocked by WeChat in seconds after they were launched

Competition does not mean replacing it, but brings more possibilities for innovation. However, the spark of competition in "Toilet MT" has almost been extinguished before it even started.

Last night, less than an hour after the internal testing of "Toilet MT", the download link on the WeChat page was blocked by WeChat.

This triggered Wang Xin's direct challenge:

Unexpectedly, nearly two hours later, Tencent Dawangka SMS also blocked the SMS verification of the MT App.

It can be said that WeChat’s first success was completely beyond Wang Xin’s expectations, and even made him a little confused.

Judging from WeChat's actions, its approach is generally interpreted by the outside world as taking precautions. As the saying goes, a thousand-mile dam is destroyed by an ant hole, and strangling it in the cradle before it grows up seems to be the most reliable way to protect WeChat's dominance.

In fact, at today's "Toilet MT" internal product exchange meeting, Wang Xin also responded to the issue of Toilet MT download link being blocked by WeChat. He said that Toilet MT's red envelope incentive mechanism may have violated some of Tencent's gameplay.

But its positioning is completely different from that of WeChat: the red envelope incentive for MaToo MT is actually knowledge payment. We are currently communicating with WeChat, and the team will also seek solutions in the future.

Subsequently, YunGe AI's official Weibo informed users of other download and installation methods, and stated:

On the evening of January 14, the download link and QR code of the official website of MaTou were terminated in WeChat, and Tencent King Card was unable to send sharing text messages of MaTou. We admit that we are insignificant, and we are helpless. We are sorry, we are stepping up the process, and the payment and withdrawal functions will be restored tonight. With your support, we will overcome all difficulties. Please give us some time, and we will bring better products to you!

Unexpectedly, as of press time, the iOS download link of MaToilet MT has also been shut down due to lack of iOS App Store permission. The relevant page shows that the app has been automatically deleted because it contains illegal content, and it is not clear when it will be restored.

Not only that, according to the official website of Toilet MT:

The overwhelming news of the ban on "Toilet MT" has drowned the media circle. Wang Xin's first work after his comeback now seems a bit of a collapse, and it really proves the saying: the arm can never be stronger than the thigh.

Not long ago, the "Douyin" launch conference that attracted hundreds of millions of people's attention was held as scheduled.

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The most important thing is that the WeChat download link of Duoshan seems to have been blocked by WeChat officials!

This social war seems to have a certain meaning, as if it ended just after it started, and the general trend seems to be leaning towards one side. After all, WeChat, which has 1 billion users, is not so easy to shake!

This ban also reveals the situation of WeChat. Some people think that WeChat is afraid of affecting its dominant position and thus resorted to this "bad measure".

Although these three apps are all very distinctive, it is still difficult to shake WeChat's position as the "No. 1 social software" because WeChat has three more advantages over them - the right time, the right place, and the right people. These three advantages determine that WeChat will still be the mainstay of social software in the next ten years, while these other software will only be short-lived.

The product released by Wang Xin of Qvod is called "Toilet MT" - slogan: "Let's chat in a different way."

The product released by Zhang Yiming of Toutiao is called "Douyin" - slogan: "This is the era of youth."

The product released by Luo Yonghao of Smartisan is called "Chatbao" - slogan: "We want to chat with the world."

With 1 billion users, WeChat is a leader in the social networking field. It has faced many challengers over the years, but they all failed one by one. What will happen this time?