10 product details analysis to show you how big manufacturers design!

Micro-design is an insight into the pain points in life. It is not for showing off the design, but to solve the problem and bring warm design to real life. User-centered design proposals pay special attention to the user experience. Reflecting care and integrating ingenuity in design is a proposition that every designer cannot avoid.

What is care? Care should be viewed from both the sender and receiver of information, and should be viewed to relieve people's anxiety and deal with stress. Care is more about providing timely assistance, and care is two-way. Care is not only about the people, but also about considering the perspectives of special groups and vulnerable groups, and also about the refinement of the work...

What is ingenuity? Ingenuity is to improve business efficiency with a small design; the key to ingenuity is visualization and user autonomy; ingenuity is to guess the user's mind, a small dessert, a small experience worthy of applause...

We never stop thinking about "care and ingenuity".

See the details · Care

The "Alipay" iOS desktop widget provides a variety of user personalization settings, and the quick entry position can be set in left and right layout, so users with different left and right hand habits can easily click it.

"Taobao Special Edition" is a product review module that users in the lower-tier cities will check before purchasing products on the Taobao Special Edition App. However, through user surveys, it was found that most of the middle-aged and elderly users in the lower-tier cities cannot input text through the keyboard, but they often use the voice chat function of WeChat, and many of them have difficulty reading text. Therefore, by publishing voice reviews, the difficulty of writing reviews for the middle-aged and elderly users in the lower-tier cities can be reduced. At the same time, voice reviews can also serve as a new shopping guide content, and the voice is more real and more friendly.

In the process of Internet consultation on "Ali Health", doctors' replies often contain various medical professional terms, terminology and uncommon words, which ordinary users will have a certain understanding and cognitive threshold. This design helps ordinary users quickly understand and obtain relevant information by automatically identifying professional terms in doctors' replies.

The same messages in DingTalk IM are automatically merged in real time, reducing the screen flooding caused by the same messages and improving the efficiency of content communication.

Ali Health allows users to book their trips and all nucleic acid tests during quarantine with one click. Users only need to set their round trip itinerary, and the system can automatically formulate a nucleic acid test plan for them (including the number of nucleic acid tests, date, test location, and quarantine duration). After that, users can purchase and book the planned nucleic acid tests with one click. This saves users from the complicated steps of understanding policies, calculating test times, selecting test products at different times, and placing orders one by one.

See the details and think

"Feizhu" Feizhu Hotel, circle to find a room on the map, by understanding the user pain points of segmented hotel search scenarios, based on the basic capabilities of map finding, combined with the innovative experience of gesture circle positioning, effectively meets the user demand for finding a hotel within a defined range, and provides a new experience solution.

Ant Forest innovates the "Find Energy" interaction method, changing the previous inefficient operation of frequently going back and forth on the friend list, and quickly reaching the homes of friends with action points, which overall drives more than 5% of low-activity users to become medium- and high-activity users.

"Ali Health" is a rational medication assistance system based on image recognition. It scans the appearance of two boxes of medicine packaging, automatically identifies the drugs, and then provides feedback on drug combination contraindications.

DingTalk conversation to schedule: When an invitation message with a clear time is sent in a group chat, it will automatically identify and provide an entry for a new schedule, and automatically capture the time and title information.

In the flight details itinerary module, Fliggy visually displays information such as aircraft appearance, punctuality, seat comfort, meals, etc., and expresses the length, width and height data of the seats through visual animation.