The earliest red check mark had no standards at all, and certification could only be obtained through active invitation from the platform. But since the end of last year, the platform has opened internal testing to a small number of people, and they can actively apply through the entrance in the App. (But it is obvious that the bloggers who open internal testing generally have better quality) This time, Xiaohongshu’s Red V certification mechanism is officially launched! Even if you don’t have any fans, you can actively apply for Red V certification! Some students may argue, wasn’t it launched on August 2nd? There are a lot of tutorials on how to become a blogger from 0 followers on Xiaohongshu... I can only say: Red V and professional account certification are not the same thing. Let’s not waste time and go straight to the actual application tutorial and rules. 01 Tutorial on how to apply for Xiaohongshu Red VYou will see an official certification entrance in the picture. You can click on it to get certified. There are three types of certification. As a blogger, there is only one entrance for personal certification after clicking in, and there are no other options. So just click down. You can see that there are many categories, and you can choose the matching category. The application requirements are simple: 1. Complete real-name authentication (no need to worry about this) 2. Fill in your nickname, profile picture, and introduction (no need to explain) 3. The number of notes published in the last 28 days is greater than 1 (this is still a basic requirement) Most of the interest and hobby categories have no qualification requirements. You only need to upload some identity documents of your account, which is relatively simple. However, it is not so easy to get certified as a professional blogger. For example, doctors, journalists, and lawyers all need to upload their license information. The review results after application will be sent to the corresponding account through "Message" - "System Notification/Message Notification" within seven working days. 02. Red V Review MechanismTherefore, with the combination of these factors, the red V review mechanism is naturally quite strict, so not everyone can be given a V. Although there is no limit on the number of followers for adding V, I advise bloggers who just registered an account to forget about it. Because the platform will 1. Information completeness 2. Activity 3. Popularity 4. Content quality (mainly depends on the amount of interaction and whether the content is low-level) To comprehensively judge whether it meets Xiaohongshu's personal certification standards, the simple understanding is: for well-known people, they can be certified without looking at the content, but for non-famous people, it depends on the content quality and user data. So if you have just registered and the content is full of advertisements, don’t be cannon fodder. Some professional bloggers have questions: Do lawyers and doctors also need to follow these standards? Because I have the ** in my hand, I am qualified. To be honest, it doesn't work. Xiaohongshu's Red V does not just verify the authenticity of the information, but also hopes that the account applied for is high-quality or well-known. So Xiaohongshu may judge whether you are well-known in the field by checking the news and searching for related information. For example, can a newly graduated doctor get the V-rated doctor title? (According to the rules, this is not possible because you are not well-known in the industry. However, if you are not well-known in the industry but well-known in the Xiaohongshu App, you still have a chance.) 03. Some tips for Red VThe review results will be sent to the corresponding account via "Message" - "System Notification/Message Notification" in the next two days, and the red V cancellation action will be executed based on this result; 3. I am applying for certification as a doctor, but is it okay if I keep posting content about my outfits? Will it be cancelled? In principle, no. Secondly, Xiaohongshu will also conduct spot checks. If it finds that the authenticated identities are different, it will gradually prompt the corresponding author through "message notifications" to re-select the authenticated identity. 4. If my application is not approved, can I apply again? You can apply again; if there is a lack of information, you can make adjustments based on the reasons prompted in the "Message Notification" to meet the application requirements (supplementary information). If you are completely ineligible, you will have to wait 30 days to apply again. 5. Will there be any impact if the red V is cancelled or there is no red V? Will there be flow restriction? Will it affect the account weight? Red V is the identity mark of high-quality creators on Xiaohongshu. Canceling certification or successfully adding V will not affect the weight and traffic. Author: Mr. Elk Sky Source: Mr. Elk Sky |
>>: Summary of Campus Marketing Methods in 2020
The rapid development of the Internet has made th...
"Now all kinds of capital, including real es...
Lin Yongjian's iOS development advanced, star...
In the circle, whenever the word "growth&quo...
Marco Arment, a well-known foreign developer, wrot...
Source code introduction This project is a game s...
Jiaozuo attendance applet development price 1. Di...
Translator’s Note: 1. Since this is a technical a...
Everyone is familiar with probiotics. Advertiseme...
Android system share According to foreign media r...
Today I want to ask you a few questions, and you ...
Operations are basically a process of constantly ...
Recently, two primary school students in Tianjin ...
1. Zhu Jiang, Chief Operating Officer of Ford Chi...
I believe that anyone who has bought a hot-sellin...