Detailed tutorial on Red V certification on Xiaohongshu

Detailed tutorial on Red V certification on Xiaohongshu

In the past, bloggers often asked me how to get the red V on Xiaohongshu, but in reality, is it that easy to get the red tick?

The earliest red check mark had no standards at all, and certification could only be obtained through active invitation from the platform.

But since the end of last year, the platform has opened internal testing to a small number of people, and they can actively apply through the entrance in the App. (But it is obvious that the bloggers who open internal testing generally have better quality)

This time, Xiaohongshu’s Red V certification mechanism is officially launched! Even if you don’t have any fans, you can actively apply for Red V certification!

Some students may argue, wasn’t it launched on August 2nd? There are a lot of tutorials on how to become a blogger from 0 followers on Xiaohongshu...

I can only say: Red V and professional account certification are not the same thing.

Let’s not waste time and go straight to the actual application tutorial and rules.

01 Tutorial on how to apply for Xiaohongshu Red V

1. Upgrade the Xiaohongshu App (if the App is still the old version, please upgrade the App first, if it is the new version, there is no need to upgrade). 2. Xiaohongshu's official certification portal is open to all users, and can be applied for through "Me" - "Settings" - "Account and Security" - "Official Certification";

You will see an official certification entrance in the picture. You can click on it to get certified.

There are three types of certification. As a blogger, there is only one entrance for personal certification after clicking in, and there are no other options. So just click down.

You can see that there are many categories, and you can choose the matching category.

The application requirements are simple:

1. Complete real-name authentication (no need to worry about this)

2. Fill in your nickname, profile picture, and introduction (no need to explain)

3. The number of notes published in the last 28 days is greater than 1 (this is still a basic requirement)

Most of the interest and hobby categories have no qualification requirements. You only need to upload some identity documents of your account, which is relatively simple.

However, it is not so easy to get certified as a professional blogger. For example, doctors, journalists, and lawyers all need to upload their license information.

The review results after application will be sent to the corresponding account through "Message" - "System Notification/Message Notification" within seven working days.

02. Red V Review Mechanism

The newly launched Red V certification system is different from the professional account certification. The personal certification of the professional account really means that you are what kind of blogger you say you are.
But Red V is much more advanced, because the meaning of Red V includes multiple factors: 1. Endorsement of the platform. When seeing a Red V, everyone thinks that this person is very powerful, so this is also the reason why many bloggers ask me how to add a V. Therefore, the platform adding a V to you is equivalent to giving you a platform. Under the same content quality, the fans of Red V bloggers will grow slightly faster than ordinary bloggers, because this is also the choice of users. 2. If the account is well-known, what kind of blogger will the platform endorse? Either you are a well-known person, such as a celebrity, or you are a well-known blogger, so you have to occupy one of them.

Therefore, with the combination of these factors, the red V review mechanism is naturally quite strict, so not everyone can be given a V.

Although there is no limit on the number of followers for adding V, I advise bloggers who just registered an account to forget about it.

Because the platform will

1. Information completeness

2. Activity

3. Popularity

4. Content quality (mainly depends on the amount of interaction and whether the content is low-level)

To comprehensively judge whether it meets Xiaohongshu's personal certification standards, the simple understanding is: for well-known people, they can be certified without looking at the content, but for non-famous people, it depends on the content quality and user data.

So if you have just registered and the content is full of advertisements, don’t be cannon fodder.

Some professional bloggers have questions: Do lawyers and doctors also need to follow these standards? Because I have the ** in my hand, I am qualified.

To be honest, it doesn't work. Xiaohongshu's Red V does not just verify the authenticity of the information, but also hopes that the account applied for is high-quality or well-known.

So Xiaohongshu may judge whether you are well-known in the field by checking the news and searching for related information.

For example, can a newly graduated doctor get the V-rated doctor title? (According to the rules, this is not possible because you are not well-known in the industry. However, if you are not well-known in the industry but well-known in the Xiaohongshu App, you still have a chance.)

03. Some tips for Red V

1. Will the red V fall off?
Answer: The red V will drop, and the community will review it every six months. If you pass, it will be retained, otherwise it will be cancelled. However, even within half a year it is not absolutely safe. If you violate community norms, your account will be cancelled. 2. How to calculate the red V obtained before the certification mechanism is launched? Will it be cancelled? Maybe. Because the platform's previous certification is not the same as the new certification standards, in order to unify the new certification standards with the previous standards, all historically certified author applications will be reviewed again, and based on the review results, it will be determined whether the certification identity will be retained, so as to ensure that all certified authors are under the same review standards.

The review results will be sent to the corresponding account via "Message" - "System Notification/Message Notification" in the next two days, and the red V cancellation action will be executed based on this result;

3. I am applying for certification as a doctor, but is it okay if I keep posting content about my outfits? Will it be cancelled?

In principle, no. Secondly, Xiaohongshu will also conduct spot checks. If it finds that the authenticated identities are different, it will gradually prompt the corresponding author through "message notifications" to re-select the authenticated identity.

4. If my application is not approved, can I apply again?

You can apply again; if there is a lack of information, you can make adjustments based on the reasons prompted in the "Message Notification" to meet the application requirements (supplementary information).

If you are completely ineligible, you will have to wait 30 days to apply again.

5. Will there be any impact if the red V is cancelled or there is no red V? Will there be flow restriction? Will it affect the account weight?

Red V is the identity mark of high-quality creators on Xiaohongshu. Canceling certification or successfully adding V will not affect the weight and traffic.

Author: Mr. Elk Sky

Source: Mr. Elk Sky

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