Can Chinese mobile phone manufacturers break through Apple’s “moat”?

September no longer seems to be the "exclusive month" for Apple phones, and major domestic mobile phone manufacturers have also begun to take action.

Recently, Huawei's head of terminal Yu Chengdong said on Weibo that it is dangerous to not have the courage and determination to compete for the first place. Huawei will launch a high-tech mobile phone with "disruptive" effects on September 2. Prior to this, the pressure-sensitive touch screen that was thought to be used in the new generation of Apple mobile phones had already been used in ZTE's AXON mini.
Chinese friendly companies paved the way with technology
It is reported that Apple will release the next generation iPhone on September 9th local time, but according to the "First Financial Daily", the meeting time has not yet been determined, and most media reporters have only received a notice to "ensure the visa is valid."
Speculation about Apple's next generation of products has already begun in the industry chain.


Dongfang Securities electronics analyst Kuai Jian previously pointed out in a report that the pressure-sensitive touch screen will be the biggest innovation of the iPhone 6S, and will accelerate the adoption of Sip touch display chips and linear motors.
Pressure-sensitive touch technology is the force sensing technology (ForceTouch) of the touch screen, which can determine whether the finger is tapping or pressing, and thus provide different functions. For example, pressing and holding for a certain period of time will result in a "double-click" effect. ForceTouch has been used by Apple for Apple Watch, the new MacBook touchpad and the 13-inch MacBook Pro touchpad.
In Apple Watch, the "tactile feedback" function that cooperates with pressure-sensitive touch has been first applied. It responds to pressing operations anywhere on the surface of the touchpad with a click, making the operation more natural and smooth.
For example, when giving navigation instructions, different vibration prompts can be issued according to the distance to the turning point, or vibration prompts of different frequencies can be issued according to the distance between two people when they meet.
However, some Chinese manufacturers have claimed that they have taken the lead in embedding Apple's application into domestic mobile phones. ZTE claims that AXON Mini is the world's first smartphone equipped with a pressure screen.
As for the color, some media reported that Apple has equipped the iPhone 6S with a red series. "It is a bit like the color of red copper, but it will be brighter and more transparent, and it looks a bit pink." In addition, there are also gray, white, gold and other color options.
Is Apple already conservative?
Not long ago, the famous research organization IHS Technology announced the market share of smartphones in the domestic market in the second quarter of 2015. Among them, Xiaomi, Huawei and vivo have become the new top three domestic brands, competing with international brands such as Apple and Samsung. Recently, data from another research organization Canalys also showed that domestic mobile phones have achieved a counterattack, with Huawei, Xiaomi and vivo entering the top five in China's smartphone market share.
In addition to the increase in sales, domestic mobile phone manufacturers, which previously had to avoid Apple's press conferences, now appear to be full of confidence.
Richard Yu recently said on Weibo that it is dangerous to not have the courage and determination to fight for the first place. While others are thinking hard about how to make up for the shortcomings of the wooden barrel, they are thinking about how to create another milestone wooden barrel and make fundamental changes. Unlike the previous small tests, this time they are accumulating strength for subversion.
In an interview with the reporter of China Business News about Huawei's first half performance, Yu Chengdong said that Huawei's goal is not only to become the No. 1 in China, but also to surpass Apple in the domestic market in two years. Specifically, it means "first surpassing Apple in scale, and then surpassing Apple in profit."
Yu Chengdong admitted that Huawei has been adhering to the boutique strategy in the past few years, and has achieved today's results after four years of transformation, but now is just the beginning, and Huawei's terminal will really explode next year. He also emphasized that investment in innovative R&D is another important factor in Huawei's terminal's achievements today, and continued investment in the future will also lay the foundation for surpassing Apple.
On August 9, Jia Yueting, head of LeTV, said on his Weibo that Apple has lost its subversive spirit and has become conservative, and may be about to bid farewell to its peak and decline.
"LeEco's ecosystem is still in its infancy, but it has a brave heart to break the authority. Apple's user experience is still the best at present, but how long can Apple, which has lost its subversive spirit and has become conservative, stay at the top?" Jia Yueting believes that Apple's closed closed-loop model has hindered the development of the industry, greatly curbed industrial innovation, and has begun to gradually move away from the next generation of real application models.
But what cannot be ignored is that the profit gap between domestic mobile phones and Apple mobile phones is still huge. Take Huawei as an example. Its consumer business sales revenue in 2014 was 12.2 billion US dollars, a year-on-year increase of 30%, but it was only 2/3 of Apple's net profit in one quarter.
Although the technological gap is narrowing, domestic mobile phones still face the problem of catching up in profit gap.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.