In recent years, due to the rapid rise of mobile devices, both major search engines and advertisers have focused more and more energy on mobile devices. However, before entering this new battlefield, have you carefully analyzed the situation, studied your opponents, and formulated response strategies? So how to formulate a mobile bidding promotion strategy in the bidding tutorial? Let’s learn more about it with Feng Chao from Dongguan Network Promotion ! Bidding tutorial: How to formulate a mobile bidding promotion strategy? The current situation of mobile bidding promotion. The account structure distinguishes the devices. It is recommended to establish promotion plans for mobile and PC separately. Low page arrival rate Compared with PC-side retrieval, mobile users have less patience when searching, especially when there is no WIFI. Moreover, many mobile website builders are not standard now. If your page opens too slowly, you must be careful about your arrival rate. Rest When using public transportation When you are strolling or shopping in a mall When at work or school, we can see that mobile search is characterized by immediacy and fragmentation, which means that this group of people lacks patience and too much attention. We will analyze it in detail from four aspects. Purchase intention analysis shows that the intentions of mobile search users are polarized. Either you search when you urgently need to find information, or you search when you have nothing to do, so the intention will be at two extremes, either not very precise or unclear.
Purchasing Power Analysis: Nowadays, mobile device users are becoming more and more common, and using mobile devices to meet Internet needs has become a common thing, so there is no doubt that the purchasing power of mobile search users is gradually increasing. |
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