Dong Mingzhu won the Russian World Cup order and counterattacked Lei Jun's 1 billion bet. Can she win?
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Recently, the handover ceremony of Gree's high-efficiency screw-type water-cooled chiller winning the bid for the Mordovia Arena project was held at the National Hotel in the center of Moscow, Russia. The arena that Gree won, which is scheduled to be completed by the end of this year, is a new stadium built specifically for the World Cup with a standard capacity of 30,000 people. The group stage of the 2018 World Cup will be held here. It is reported that this stadium will fully use Gree Electric Appliances. The World Cup to be held in Russia in 2018 not only touches the hearts of many football fans, but also attracts the attention of many companies for its related preparation and bidding projects. Today, this country is vigorously carrying out infrastructure construction, which is undoubtedly full of opportunities. The significance of Dong Mingzhu's winning the bid this time is that in addition to the recognition of the quality of its own products by international high-end events, it also allows the Gree brand to further consolidate its initiative and voice in the international market. Whether Gree has taken the lead in the ten-year bet In recent years, domestic manufacturing companies have gone abroad and gradually have the strength to open up overseas markets. Russia has naturally become the target of many Chinese companies to dig gold. Coincidentally, Lei Jun led Xiaomi to expand into Russia earlier, not only vigorously promoting Xiaomi 6, but also opening dozens of authorized stores there. However, compared with winning the World Cup, Lei Jun's achievement is obviously nothing. I believe that many people can still remember the 1 billion bet between Dong Mingzhu and Lei Jun three years ago. At that time, Gree, a traditional manufacturing giant, and Xiaomi, a representative of the rise of the Internet industry, made a 1 billion "bet" to compete on the turnover that each of them could achieve within five years. Next year will be the time for the outcome of this bet to be revealed. However, judging from the current trend, although Xiaomi is trying to seize the market share of the other party by launching the "Mijia Full Inverter Air Conditioner" product in cooperation with Changhong, it seems that Gree is still ahead. According to the 2016 financial data released by Gree Electric, its revenue in 2016 was 108.3 billion yuan. Xiaomi did not announce its 2016 performance, but only stated that the shipment of mobile phones in 2016 declined compared with 2015. So judging from the 2015 performance alone, Xiaomi's revenue was 74.3 billion including tax, still 34 billion behind Gree. However, it should be pointed out that Xiaomi, as an intelligent hardware ecosystem enterprise, has already entered dozens of intelligent hardware product fields including smart home, headphones, cameras, in-car smart devices, balance bikes, toothbrushes, rice cookers, etc. Therefore, if the total turnover is calculated, Xiaomi may not lag behind too much. In addition, the scale of the air-conditioning market has decreased by 6% year-on-year last year. Judging from the current full-load state of the air-conditioning market, Xiaomi, as a latecomer in the industry, still has relatively ample room for growth, and Gree can probably only do its best to ensure that its turnover does not decline in the next year and a half. It is difficult to determine the winner until the end . According to public data, Gree Electric's European export share is as high as 20.50%, ranking first in the domestic air-conditioning industry. In the past five years, Gree's overseas sales of its own brands have also continued to rise. This time, Gree became the only air-conditioning brand that won the bid for the World Cup venues, which means that Gree chillers have further broadened the road to the Russian market. Data shows that Gree entered Russia in 2001, and after 16 years of hard work, a market pattern has been formed in which Gree and Dasong are both developing together. Both brands have agents and after-sales centers in major Russian cities, and their sales and influence are steadily increasing year by year. In 2015, Gree accounted for 11.5% of China's air-conditioning exports to Russia, which increased to 12% in 2016, and as of May 2017, this proportion has reached 19.5%. Winning the bid for the World Cup will not only add fuel to Gree's turnover in the next two years, but Dong Mingzhu is likely to use this advantage to counterattack and eventually win the 1 billion bet. In this way, compared with Gree Electric and Dong Mingzhu, who will make a big splash at the World Cup next year, Lei Jun seems to lack a bit of evenly matched posture, but since both parties are in the "bet", how much chance of winning now can determine the final winner? I'm afraid it's hard to make a conclusion. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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