How does Baidu bidding creative match keywords?

How does Baidu bidding creative match keywords?

I am building 3 promotion groups (promotion units), which contain about 30 keywords in total. I have come up with 3 creatives, and I have a question: how are these keywords matched to the creatives? All the keywords in the words are contained in the 3 creatives!

Recommended answer:
"Preferred" and "Alternative"
Preferred: Intelligent selection, matching based on the relevance of keywords and descriptions.
Rotation: Random.

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