A review of the top 10 losers and winners of 2015: Lei Jun and Luo Yonghao are on the list

Now that 2015 has come to the past, this year, on the stage of the technology industry, technology giants have taken turns to appear on stage. Some enjoy flowers and applause in front of the stage, while others leave sadly without taking away a cloud. Some of them deserve the honor, while others have brought it upon themselves. Let's take a look at Tencent Technology's year-end inventory of the top ten frustrated/proud giants.

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[One of the failed bosses: Elop] Don't think it's easy to bring down a company, especially a company like Nokia. You need to get the support of the board of directors, the management, and the employees, which is difficult, especially when you lead them to a "dead end" - but Elop did it. After selling Nokia to Microsoft, Elop, who was known as a "Trojan horse", was the most popular person in Microsoft for a while. Unexpectedly, Nadella came out halfway. As soon as he took office, he started the "anti-virus" program: he shifted Microsoft's strategic direction to cloud computing and laid off employees in the mobile terminal business... In June this year, Elop, who was gradually marginalized by Microsoft, left the company in disgrace.

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[One of the most successful bosses: Nadella] Two years ago, Nadella was still an unfamiliar name. When he first took office in early 2014, people were skeptical about whether this skinny Indian could steer Microsoft well. However, two years later, no one doubts Nadella's ability anymore. His drastic reform measures have made Microsoft look brand new in just one year. Some media even praised him as the "leader of ZTE."

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[The second frustrated boss: Lei Jun] At the beginning of the year, Lei Jun announced that the target for mobile phone sales in 2015 was 80 million to 100 million units. However, this year, Xiaomi, which used to surprise people with its statistics, is no longer in the limelight. Huawei, the former pursuer, has already overtaken Xiaomi. With the domestic smartphone market already saturated, Xiaomi's efforts in overseas markets have repeatedly hit a wall... This year is destined to be a frustrated year for Lei Jun.

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[The second proud boss: Huang Zhang] Meizu, which has always pursued small and beautiful, suddenly "woke up" this year. Not only did it attract investment from Alibaba, it also launched new products at a dizzying speed. It even became the first mobile phone brand to exceed 100 million yuan in sales on Singles' Day. According to data released not long ago, Meizu's total sales in 2015 exceeded 20 million units, an annual increase of 350%. With such a dazzling achievement, Huang Zhang is able to celebrate the New Year with a smile.

[The third frustrated boss: Wang Xuehong] If HTC could be half as good as its CEO described, Samsung and Apple would have to eat soup in the mobile phone market. Is Wang Xuehong frustrated? At least she herself will not admit it. After this strong woman, known as "Taiwanese Miss Dong", took over as HTC CEO in March this year, her strong style of doing things did not save HTC from the water. What is the future of HTC, which has mastered core technology?

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[The third proud boss: Morris Chang] Morris Chang is an unfamiliar name, but when it comes to TSMC, it is not an exaggeration to describe it as "famous". In the first half of this year, Samsung beat TSMC with its 14nm Finfet process, and the Snapdragon 810 manufactured by TSMC almost made a lot of mobile phone manufacturers unable to get up. Just when people thought that the foundry industry was going to change, TSMC made a beautiful comeback with Apple's A9 processor, not only consolidating its position as the industry leader, but also naturally winning the order for Apple's next-generation processor.

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[Fourth Frustrated Boss: Mayer] When Mayer took office in 2012, people were full of hope for her, but in the following two years, she continued to burn money and lay off employees. These measures did not help Yahoo out of the quagmire, and Yahoo's core business was also commented by analysts as "worthless." Previously, people were concerned about what Mayer was doing to save Yahoo? Now people are more concerned about when she will be fired?

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[The fourth proud boss: Musk] "Iron Man" has been in the spotlight this year. Not only did Tesla successfully launch the Model X, but the SpaceX Falcon 9 reusable rocket, which had repeatedly failed, also succeeded in its last attempt this year, attracting worldwide attention.

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[The fifth frustrated boss: Luo Yonghao] Luo Yonghao's Hammer smartphone has been unlucky since its launch. The T1 encountered quality control issues and the production volume has been slow to increase. This year, he slapped himself in the face by launching the "Nut" smartphone priced at 1,000 yuan. He originally hoped to make a comeback with the T2, but unexpectedly, the OEM of T2 declared bankruptcy. 2015 must have been a bitter year for Luo Yonghao.

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[The fifth proud boss: Richard Yu] Every time "Big Mouth Yu" makes a public appearance, his colleagues sweat, fearing that he will say something "arrogant" again, but he does have the capital to be arrogant. Not long ago, Huawei announced that it has shipped a total of 100 million smartphones this year, not only completing a counterattack against Xiaomi, but also gaining a place in the high-end mobile phone market.