Baidu PPC position click-through rate

Baidu PPC position click-through rate

Recently, clients often ask me what to do if Baidu bidding promotion is not effective and there is a ranking problem. If the ranking is in the top three, should they move the keyword ranking to the first place to grab the ranking? Will this have a better effect? ​​The main reason is that if the keyword ranking is good, the click-through rate will be high, which is undeniable. According to the statistics of bidding promotion data, it can be concluded that the click-through rate of the first keyword ranking is nearly 50% higher than that of the second.

Baidu PPC position click-through rate

Step 2: Move your eyes downward and horizontally in a short range, scanning an area shorter than the previous step.

The third step: vertical browsing, which will scan the eyes vertically along the left side of the web page; this step is slower and more systematic and organized.

Internet users have too many choices on Baidu's search results page. After the search keywords are highlighted, Internet users have even less patience to carefully browse each search result. When browsing the search results, most of them only pay attention to the top few results of the keyword ranking. Therefore, the website ranked first can get more attention from Internet users, which can bring more traffic to the website. But for Baidu bidding, which is aimed at profit, can ranking first in keywords increase profit value?

<<:  How to write high-quality creatives in Baidu bidding promotion?

>>:  How to design a bidding page for bidding promotion of a single page?

Recommend

After Douyin defeats Kuaishou, how long will it remain popular among users?

Some time ago, a strange wind suddenly blew up in...

Promotion methods of APP new media marketing!

The basic tone of the APP operation and promotion...

Business Analysis Skills Course

Course Features 1. Aiming to "solve various ...

New iPod touch review: Is it worth the money?

Last month, Apple quietly released a new iPod tou...

How to become an operations expert? Here is a structural diagram for you!

Now that we have to build a standard operation st...

Nexus and compact cameras couldn't save HTC from rapid decline

HTC released a number of new products in New York...

Community operation methods and mainstream community types!

The main members of online fan communities are yo...

App operation, promotion, marketing and planning solutions!

Operation refers to all work related to the post-...

Teach you 4 steps to create a perfect community operation

The marketing method before social networks was o...

Mobei SEO course tenth phase basic class quick start course plus advanced course

Getting Started: A First Look at SEO Purchase hos...

While flying, the window disappeared and the captain was sucked out...

At 7:20 in the morning, the plane took off as usu...

How to operate a project that starts from scratch?

All things are difficult at the beginning, then i...