Baidu PPC position click-through rate

Recently, clients often ask me what to do if Baidu bidding promotion is not effective and there is a ranking problem. If the ranking is in the top three, should they move the keyword ranking to the first place to grab the ranking? Will this have a better effect? ​​The main reason is that if the keyword ranking is good, the click-through rate will be high, which is undeniable. According to the statistics of bidding promotion data, it can be concluded that the click-through rate of the first keyword ranking is nearly 50% higher than that of the second.

Baidu PPC position click-through rate

Step 2: Move your eyes downward and horizontally in a short range, scanning an area shorter than the previous step.

The third step: vertical browsing, which will scan the eyes vertically along the left side of the web page; this step is slower and more systematic and organized.

Internet users have too many choices on Baidu's search results page. After the search keywords are highlighted, Internet users have even less patience to carefully browse each search result. When browsing the search results, most of them only pay attention to the top few results of the keyword ranking. Therefore, the website ranked first can get more attention from Internet users, which can bring more traffic to the website. But for Baidu bidding, which is aimed at profit, can ranking first in keywords increase profit value?