Tongxiang SEO training: How to improve website keyword ranking!

Theoretically, it is very simple to improve the keywords of your website. You can achieve it by following the following four steps. For example, you want to improve the ranking of the keyword "Element Mall".

Tongxiang SEO training: How to improve website keyword ranking!

1. The title of the website homepage should contain the keyword "Element Mall", and the closer it is positioned, the better.

2. The keyword "Element Mall" should appear more frequently on the homepage of the website, and the keyword density should be 2%-8%.

3. Exchange high-quality links with high-quality websites. It is best if the link title contains the main keyword. The link is preferably a one-way link, which can be achieved by cross-linking.

4. In addition to exchanging links, you can also leave external links in some high-authority forums and blogs. For example, in the Element Community, you can leave an external link in the forum signature.

5. In addition to building external links, you can also use the above method to add internal links in the relevant channels or content pages of this site.

Website Content

The actual content of your website is an important factor in your web optimization strategy for visitors. If the website that the viewer wants to browse can be ranked high in the search results, there must be actual content on the viewer's website. Search engine spiders are basically blind. They can only judge the quality of a website based on the content of the website, but not on pictures or flash animations. Having adequate content on all your pages for search engines to index is a basic requirement for a successful SEO strategy. It’s easy to understand why a website with little content would have a hard time ranking. When people are looking for information, they always hope to find a website that includes a lot of important information. Naturally, websites with rich web content will rank much better than those with less rich web content. Every website owner who optimizes their website keeps this in mind. Don’t forget to update your website for your viewers. Both search engines and visitors want to see relatively new information. What does this mean? This requires viewers to collect a large amount of information and focus on changes in this field.

Keyword density

There are usually hundreds of words on a web page, so how do search engines determine which are the important words that describe the visitor's website? Search engines count the number of words a page has been viewed by its visitors. Those words or phrases that appear repeatedly are considered more important. Search engines use their own algorithms to count the importance of each word on the visitor's page. The ratio of the number of keywords to the number of words on the page is called keyword density, which is the most important factor in a search engine optimization strategy.

The keyword density of a website has a certain impact on the search engine area, and has a great impact on the website ranking, especially long-tail words. Therefore, the keyword density of a website should be controlled between 2% and 8%.

Click popularity

Another factor that affects rankings in some search engines is click popularity, which counts the number of times a link in the search results leads to a visitor's web page. Pages that are frequently clicked have a higher click popularity. When a visitor clicks on your website from the search results, the search engine will reward your website with a certain score in the future. If the viewer's website gets a higher number of hits, then the viewer will get more points in the future than those websites with lower number of hits. Do not try to repeatedly click on the visitor's website. The search engine will delete repeated clicks from the same IP. When you log in to the search engine again, your ranking will be greatly affected. Search engines will consider this a worthless page. This is not a good optimization strategy.

Link popularity

Link popularity is considered a major factor in SEO. Search engines will consider websites with more external links to be relatively more important. Not all links are equal, and links from high-quality sites will give the visitor's site more points. The link text must contain the keywords optimized for the visitor, which will also improve the ranking of the visitor's website.