Yushu SEO Training: Is the website over-optimized?

Does excessive website optimization affect rankings? Many optimizers often talk about "over-optimization". So what kind of optimization is over-optimization? In fact, there is no such thing as over-optimization in website optimization. The so-called over-optimization is just the wrong way of optimization. Since the optimization is recognized by search engines, we only need to do the normal maintenance of the website.

Is the website over-optimized?

SEO optimization is a method to solve the problem of poor search engine rankings and spiders not crawling. In other words, SEO is essentially a way to help search engines correctly identify web pages, quickly crawl web pages, and index all web pages.

We do SEO just to help search engines identify content. For example, dynamic URLs are difficult for search engines to identify, so pseudo-static settings are required; JS codes, iframe frames and other codes on the website that cannot be identified by search engines need to be modified to a div+CSS layout. Let search engines index our website pages smoothly. Of course, search engines will give us the rewards we deserve: rank high-quality, user-needed content with keywords, and then bring a lot of traffic to the website.

Therefore, SEO optimization is to solve the relationship between search engines and websites, as well as whether the keyword ranking is high. At that time, the search engine will compare multiple websites and give a higher ranking to the website whose content better meets the needs of users.

So as mentioned above, SEO optimization will not produce over-optimization. The so-called "over-optimization" itself is a wrong SEO optimization method. Search engines encourage webmasters to do a good job of SEO optimization, but do not allow keyword ranking optimization only targeting search engine loopholes or defects in the ranking mechanism. It seems that over-optimization is actually an optimization method that tends to be black hat.

So how do you know if your optimization method is wrong? This requires us to observe the website carefully. We should consider multiple aspects when optimizing the website. If we only focus on one aspect, it will not have a substantial effect on the website as a whole.