Bei'an SEO Training: How to determine the title of an SEO website? What kind of title is effective?

The title of a website is the core theme of the website and is selected based on the website's precise positioning. Therefore, it is an indispensable step to understand the basic precise positioning of the website before determining the website title.

How to determine the title of an SEO website? What kind of title works best?

1. The main keywords of the website. If the main keywords of the website are optimized, we will display the keywords from left to right according to the central level.

The website is the main brand. In order to expand the scope of marketing, many companies have expanded their business to search engines. For the branded website title, of course, the website brand should be placed at the front of the title (search engines identify keywords in order from left to right). For mixed positioning, if you want to target both keywords and brands, you need to focus on the company's focus, and put the corresponding keywords in relatively important positions according to the emphasis.

2. Control the length of the website title

The editor believes that the length of the title is closely related to the website's weight. Try to avoid situations where there is too little extravagance and too much insufficiency. This should be chosen based on various aspects such as website weight and keyword competitiveness. For example, if the website content page title is to use the website title, the length should be carefully considered. 25 words (including tags) are recommended for small and medium-sized enterprise websites.

3. Separator for website title

It is inevitable to understand many websites (such as competitors) when doing SEO. After browsing many of them, you will find that the titles of the websites are written in various ways, some are strange, and some have no creativity. Now the main ones on the Internet are still _,,, and |. In fact, no matter which one it is, it just needs to meet the user's experience. The separator has no direct impact on the ranking.

4. The particularity of the website title

Nowadays, a unique website title is also a very important consideration, but as SEO staff, we don’t have to blindly pursue uniqueness and forget the core positioning of the website. For the uniqueness of the website title, it is best to present it in a way that integrates the website keywords and brands. If the choice is not good, it will reduce the relevance of the website, which will be a thankless task.