The 99,800 yuan HaiSeal 06 DM-i is here. Why are domestic and joint venture cars panicking at the same time?

If you were the head of a joint venture manufacturer, how would you feel when you heard the news that the Seal 06 DM-i, with a starting price of 99,800 yuan, was launched?

The starting price is 99,800 yuan, which is a price that breaks through the B-class car market. However, if it is just a low price, competitors may not be so panicked. There are too many manufacturers that can make low-priced models. Wuling Motors recently launched the Wuling Xingguang, which is also a B-class plug-in hybrid car, but it has hardly attracted market attention.

The terrifying thing about the Seal 06 DM-i is that, while it is low-priced, it is also equipped with the fifth-generation DM technology, which is its real killer feature.

There is no need to worry about how BYD calculated the "fifth generation". As consumers, we only need to understand: what can it bring?

First of all, the maximum pure electric range is 120km. Considering that this is a B-class car with a starting price of only 99,800 yuan, the 120km range is the strongest in the same price range. For many ordinary users, this car can be used as a pure electric model in the city, which greatly reduces the cost of using the car.

The second is the 2100km comprehensive range. As we all know, the distance from Beijing to Guangzhou is 2000km. In other words, if you buy the Haibao 06 DM-i, you can go on a self-driving tour in China directly after filling up the gas and charging the battery.

Then there is the cost of using the car. Under NEDC conditions, the fuel consumption of the Seal 06 DM-i is only 2.9L per 100 kilometers, but no one will let their car run out of power for a long time, so the actual comprehensive fuel consumption will be lower. The official data is 1.26L, which is calculated by converting the fuel and electricity costs. The cost of using the car per 100 kilometers is about 10 yuan.

Price, fuel consumption, and cruising range are the three most important indicators that consumers care about when purchasing plug-in hybrid models. The Haibao 06 DM-i has amazing performance in all three indicators. Moreover, this advantage is a gap-like lead. Before the release of BYD's fifth-generation DM technology, the comprehensive cruising range of many plug-in hybrid models remained at around 1,200km. Now BYD has directly increased it to 2,000km, and competitors have fallen behind in an instant.

It can be said that most new energy vehicle manufacturers currently regard traditional vehicle manufacturers as competitors, and they are mainly trying to seize the market share of fuel vehicles. However, BYD is different. The launch of Haibao 06 DM-i has brought huge pressure to new energy vehicles of the same level, and many competitors may have to readjust their pricing strategies.

However, it should be noted that the Haibao 06 DM-i is not an all-round warrior. It actually puts its main energy into the power system, and its internal configuration is not very good, and its intelligence is just at the passing level. Therefore, if other brands of domestic new energy vehicles can show better performance in intelligence and configuration, they can offset the impact brought by BYD to a certain extent.

The joint ventures are the ones who are really suffering. In the past three years, joint ventures have been losing ground under BYD's attack. To use the words of history books, they are: today they cede five cities, tomorrow they cede ten cities, and when they look at the four borders, the Qin army is coming. In 2023, BYD's champion edition models were launched in large numbers, triggering an industry price war, and joint ventures were forced to cut prices to respond; at the beginning of 2024, BYD's glory edition model was launched, and joint ventures were forced to offer low prices that did not match the model positioning.

But only three months later, BYD has brought out the fifth-generation DM technology, a killer weapon. This time, the joint venture may not be able to lower the price. The reason is simple. The Haibao 06 DM-i is a B-class car, and the starting price is already less than 100,000 yuan. Volkswagen and Toyota are unlikely to lower the price of Camry and Passat to this level, otherwise the entire brand will collapse. They can sell less and even endure losses, but they are unlikely to damage their own brands.

In fact, not only BYD's competitors, but even BYD itself may have to adjust the relationship between new and old models. Take the Destroyer 05 as an example. This car has been tepid in BYD's hands for a long time, but it has risen rapidly after the launch of the Honor Edition. The monthly sales in April exceeded 20,000 units. However, just as this car began to harvest, the Seal 06 DM-i came. How to adjust the Destroyer 05 and Qin PLUS next is also a difficult problem for BYD.

It can only be said that the power of the core technology is far beyond the imagination of industry insiders. The emergence of the fifth-generation DM technology has pushed the technical level of the plug-in hybrid system to a new height, but it will also disrupt the R&D plans of many manufacturers, and their new car launch plans will also be impacted. If they follow the previous pace, the new cars they launch may face the embarrassing situation of being outdated as soon as they are launched.

But this is the only way for the development of the automotive industry. If domestic new energy vehicles want to gain a firm foothold, they must master the "magic weapon" of the fifth-generation DM technology. This development model will make manufacturers pay more attention to the research and development of core technologies, and will also be a blow to those manufacturers who regard marketing and traffic as their core competitiveness.

As for the bewildered joint venture manufacturers, BYD's blow has almost cut off their last hope of recovery. The fifth-generation DM technology will be gradually applied to other BYD models, forming a powerful army and squeezing the last living space of joint venture cars. At this stage of market development, the response strategies adopted by joint venture manufacturers are actually meaningless, and their era has ended.

Some manufacturers may say that BYD is "unethical", but Chinese manufacturers will go global in the future, just like Toyota and Volkswagen did in the past. Manufacturers like BYD are actually beneficial to the entire industry. They point the way forward, eclipsing those "traffic kings" and providing consumers with more quality choices.

Think about it, if domestic cars can be of good quality and low price, who would still look at those low-spec, high-priced and unenterprising joint venture cars?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.