Apple_HD_Wallpapers_www.laba.wsIn the "populated" App Store, one of the key factors that can help an app attract users' attention and quickly stand out is the app's screenshots. The SplitMetrics team has conducted a systematic study on app screenshots. After setting screenshots for different types of apps and conducting hundreds of tests, they found some good ways to increase download conversion rates . Recently, Xiaoqi specially selected some of the content and translated it for your reference.1. Put the most eye-catching screenshots firstWhen choosing screenshots for an app, many developers have the idea that what users are most looking forward to seeing are pictures that follow a certain sequence or storyline. In fact, when users browse app information, they usually only spend a few seconds considering whether they want to learn more about the app. Therefore, what is more important than the order and storyline is to choose the most eye-catching leader and attract the user's attention in the shortest time.2.Try using screenshots that only show part of the contentWhen people see only a small part of something, curiosity drives them to further explore the whole picture. Similarly, when users see a screenshot on the App Store that only shows part of the app (like part of a puzzle), they are likely to immediately scroll down to explore the missing parts.Therefore, when designing application screenshots, we might as well operate on a large background image, such as dividing it into multiple images to describe the key functions of the App respectively. This approach can not only encourage users to participate more in the interaction with App screenshots, but also win more display time for the App.3.Keep your description concise"Simplicity" is the basic principle for writing good works, and good screenshot descriptions take this rule to the extreme. Short (try three words or less), clear, not overly embellished, and using some strong verbs or popular nouns will be more likely to attract users.4. Make the color contrast between text and background more obviousSometimes, low-contrast designs and minimalist art that emphasizes popular elements can be harmful to our eyes and user experience. Similarly, when the color contrast between the image and the text description is insufficient, it is likely to make users not want to continue reading. Therefore, trying to maximize the color contrast between images, text descriptions, and backgrounds may produce good results!5. Use large fonts to highlight key pointsWhen browsing the App Store , few people deliberately click on each image to view it in full screen mode. If you want the text in your screenshot to be readable on any device without zooming in, make the font size larger.6. Set the most suitable color for each screenshotAccording to the test results, when designing screenshots, choose a color scheme that suits the app design (while maintaining the product's theme and style) and set a color for each screenshot. This can better attract users to learn more about the app information and drive download conversions.7. Choose a “focus element” for your screenshotThe "focus element" mentioned here refers to the element that can grab the user's attention and reflect the theme of the application. For gaming apps, the “focus element” is usually the protagonist of the game.8. Highlight unique features or selling pointsWith over 2 million apps on the App Store, no matter what user needs your app meets, you can always find something similar. Therefore, directly describing its unique features and what it does better in the screenshot will be more attractive to users than describing general features.Take the following two apps as examples. Although they are both health and fitness apps, the screenshot on the right that highlights selling points such as equipment-free fitness using your own body weight as resistance and 7-minute training is obviously more attractive.9. Zoom in on key elements in your screenshotAs mentioned above, when users browse the App Store, few open the full-screen mode to view screenshots, and even fewer people enlarge the screenshots to find important features of the product. If you want users to focus on some key elements, it is better to simplify the process and put them directly under the user's nose.10. Use unique markers or interjections, etc.You can attract users' attention and resonate with them by adding some unique marks or exclamations. Test results show that the download conversion rate of the WiFi Map Pro app has been improved after adding exclamations such as "Wow" and unique tags.ConclusionIn addition to factors such as app icons and app descriptions, app screenshots are also an important factor in driving users to download. When designing application screenshots, we might as well refer to the above methods, I believe it will bring good results to your application. Of course, these methods are not suitable for every application, and you need to select the best one based on the characteristics of the application.
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This article was written by @ ASO100 Intelligence Center Xiaoqi and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!
