How to do short video marketing? What are the short video marketing techniques?

Now that short videos have become the traffic entrance for major platforms, many people have begun to invest in shooting short videos. It is not easy for friends with no basic knowledge to operate short videos. Many people will think about receiving training and then producing them. After learning, they understand the short video shooting skills but don’t know how to operate them. How to do short video marketing well? What are the short video marketing techniques? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to do short video marketing? What are the short video marketing techniques?

How to operate short videos well:

1. Stage of increasing content volume

When we find content that users like, the overall user data will generally improve significantly. At this time, the product will enter a faster growth period, and the overall number of users may reach a new level in a very short time. At this time, the problem faced by user operations is how to quickly increase the amount of content and ensure that there is sufficient content supply every day.

2. User analysis

User analysis is a step towards successful short video operations, because only by fully understanding your audience can you be more targeted in the selection and formulation of short video content in the later stages. Regarding user analysis, you need to understand which users will be your target audience and understand their basic attributes, including age, gender, active time period, interest preferences, etc.

3. Content should be vertical

Creating content also needs to be output according to the field and one's own positioning. What we must understand when creating content is that vertical content not only helps us improve the attractiveness of the content, but also improves the weight of our account and makes it less likely to lose fans. Content verticality is not only reflected in the content but also in the output method.

4. Determine the video type

Creating a video account is like choosing a topic. Before shooting, we need to know what type of video to release and determine the length. If the video is not fully played, it will directly affect the second and third recommendations in the later stage. Don't expect it without recommended playback.

5. Combined products

Generally, short videos are usually used to create a product and do promotional operations. They are shorter and more direct than graphic ads. For example, selling beauty products and food is not uncommon and users can place orders easily. So when making short videos, you have to combine it with the product and make it specific, pure, and make choices. Don’t shoot blindly and waste time and money.

6. Have your own style

Nowadays, there are all kinds of short videos, and imitations are becoming more and more intense. If we want to attract everyone’s attention, we must have our own style when making short videos so that we can leave a deep impression on users.

The above is how to do short video marketing well? What are the short video marketing techniques? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.