How does an operator plan an event? (Mind Map)

In Internet companies, operations is a common job position, and its main work can be divided into four major areas: content application, user operation , data operation and event operation . Among them, event operation plays an important role in attracting new customers, promoting activation and conversion. Operating a successful event can help companies improve their influence and user stickiness. Therefore, in this article, we will use mind mapping to sort out the issues related to event operations!

Mind map of event operation

In fact, every event needs to go through four steps, namely: event background (purpose), event planning , event execution and event review. Next, taking the promotion of an APP event as an example , we will learn the entire event operation process.

Any company that wants to launch an activity has its reasons. Some want to increase user activity, while others want to bring in new revenue growth. The reason is the purpose, and the entire activity design is responsible for this purpose. Using MindMaster, you can record the background details of the event, such as who is the target audience? What are the market hotspots? What are the channel resources that can be promoted? How to seize the shortcomings of competitors to carry out activities, etc. With this content as the background, you can continue to conceive the specific planning plan for the event.

Event planning is like a map that points the way for subsequent event work. The accuracy and quality of this "map" directly affects the final effect of the event. Therefore, operators should adopt rigorous thinking habits to conceive every aspect of the activity.

Let’s talk about the content of event planning. First of all, based on the specific purpose of the event, choose a suitable event plan. Is this activity mainly aimed at attracting new customers or paying for services? Different activity purposes have different activity strategies. Then determine the activity time, activity form, activity budget and specific division of labor, etc.

Activity execution is also a very important link. In this process, PRD or Gantt chart can be used to track the progress of activities. The operator needs to coordinate the entire event and should proactively communicate with colleagues from other departments to ensure that the event can be implemented and carried out smoothly. Generally speaking, the end of an event means the end of the execution part, but it does not mean the end of the entire event operation.

In fact, event review is a very important link. Through review, we can understand the effect of the entire event, and we can also draw a lot of data and conclusions from it. Doing a good job of event review can provide important guidance for future daily operations.

Source: mindmap