China's Denza to the world's Denza! Denza's overseas expansion to accelerate in 2023

As a luxury new energy brand jointly created by BYD, the "leader of new energy vehicles", and Mercedes-Benz, the "inventor of fuel vehicles", Denza has an innate international gene. Not only are all its products positioned globally, but it is also determined to become the world's leading new energy luxury vehicle brand. Under the guidance of the globalization strategy, Denza has actively responded to and deeply implemented the "Belt and Road" initiative, building a global brand image externally and constantly cultivating internal strength internally, and has achieved remarkable results both at home and abroad.

2023 is the first year that BYD will debut on the international stage. It has successively gone abroad and landed at top international auto shows, such as the Bangkok International Motor Show in March, where former Prime Minister Prayut visited the booth; the Munich International Motor Show in September, where its European debut was well received; the Japan Mobility Expo in October, where it attracted much attention as the only Chinese luxury car brand at the exhibition and received its first overseas order; the Thailand International Motor Expo in November, where BYD N7 took over from D9 and continued to go overseas; and the Hong Kong International Auto Expo in December, where BYD D9 made its debut and opened blind orders. Relying on its steady and orderly pace of going overseas, BYD has not only successfully won the love of international media and global users, but also laid a solid foundation for building a leading international high-end brand, and is expected to become the "business card" of China's new energy luxury cars, allowing the world to re-recognize Chinese cars and let more people know the world's BYD.

In addition to shining on the international stage, BYD Auto has also achieved remarkable results in the domestic market. Its first MPV, BYD D9, has become the fastest Chinese new energy luxury model to deliver 100,000 mass-produced vehicles in just 11 months, breaking the industry record, thanks to its five luxury features of "design, ride, intelligence, driving, and safety" and its all-round strength in being suitable for both home and business use. As of early December 2023, BYD D9 has been the sales champion of luxury MPVs above 300,000 for 11 consecutive months, and is expected to become the cumulative sales champion of MPVs in 2023.

It is worth mentioning that the D9 has both high volume and low price, with an average sales price of over RMB 420,000, which is the No.1 in terms of unit price among Chinese brands. At the same time, its value retention rate is also the No.1 in the one-year value retention rate of new energy MPVs, setting a new value benchmark for the luxury MPV market. In addition to being well-recognized by mainstream families, the D9 is also the best choice for many elites of the era, including national actress Hai Qing, well-known host Yang Lan, and powerful entrepreneur Cao Hui.

As a new energy pioneer that integrates BYD's leading new energy technology and Mercedes-Benz's luxury car-making genes, every step of Denza Auto in its global exploration has not only won unlimited development possibilities for itself, but also successfully interpreted the charm and strength of China's new energy luxury car brand. In the future, Denza Auto will continue to accelerate its global development, continuously enrich its luxury product matrix, create a new luxury and all-round travel experience for global users, and further help China accelerate its progress towards becoming an automobile power.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.