Introduction to the advantages of 360 search advertising promotion!

Search Ads

Search promotion is a marketing product based on the 360 ​​search platform. It uses 360's unique matching technology to match netizens' search terms, locate target users, and thus accurately display the company's promotional information.

The 360 ​​search platform receives hundreds of millions of searches from netizens every day and has a massive amount of high-quality traffic. Some of the search terms contain clear commercial demand information. Enterprises use keyword matching technology to conduct refined delivery, which can not only accurately and quickly target user groups and cover the entire delivery process, but also enable potential customers with needs to find company and product-related information more quickly.

Advantages of search advertising

360 search promotion has the advantages of wide coverage, strong targeting, payment based on results, and flexible management. You can display your promotion results to a large number of Internet users for free, but you only need to pay for clicks from potential customers. As long as you open an account on the 360 ​​Dianjing Effective Platform, you can achieve self-service delivery; there are also batch import tools that are easy and flexible to operate, helping you quickly import creative materials already available on other platforms. The creative of search promotion consists of title, description and link URL; the creative will be displayed above and on the right side of the search results.

It adopts a pay-for-performance model, charging based on actual effective clicks, and has massive free display opportunities. You can control marketing costs more flexibly, quickly adjust marketing strategies, and continuously improve return on investment through continuous optimization.