Introduction to Xiaomi Information Stream Advertising Resources

Introduction to information flow advertising resources

What is the information flow advertising in Xiaomi’s performance advertising?

Information flow ads are located in the information flow of the browser and news information content pages, and are interspersed in the information flow articles.

Delivery method: CPC/CPM self-service bidding ( CPC is the second price deduction )

Support type: Application download/H5 page

Display media: browser and news information are the two main media

What are the advantages of information flow advertising resources?

Ad nativeness : Recommend relevant ads based on browsing content preferences, with a high degree of integration.

Precise reach : Multi-dimensional targeted delivery to push information to target customers more accurately.

Rich scenarios : including news information and multiple news section scenarios in the browser, delivering product information in multiple styles and scenarios.

Information flow advertising display styles: large pictures, group pictures , small pictures, videos, content page information flow

Information flow advertising mainly displays scenes

Xiaomi Browser - As the first choice for mobile users to obtain information, it currently integrates multiple behaviors such as searching the web, downloading applications, reading information, watching videos, comparison shopping, etc. It is the first comprehensive portal on mobile terminals, with 65 million daily active users.

News and Information - A comprehensive information platform known for its high user stickiness and precise push notifications, with 5 million daily active users.

Other media ——including MIUI Forum, Xiaomi Life, Weather and other information flow resources.

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources