iQIYI Channel Information Stream Advertising Knowledge

With the continuous advancement of Internet technology, big data and artificial intelligence have also made great progress. Relying on its strong technical strength, iQiyi's performance advertising has developed rapidly, achieving massive reach, precise targeting, and significant advertising results. iQiyi has rich advertising resources. Today we will mainly learn about its display ads.

1. Splash screen ads

The splash screen ad is displayed when the iQIYI APP is launched and is located at the first entrance when the app is turned on. It occupies the user's first impression, displays in full screen, brings a strong visual impact, displays brand content in all directions, and enhances the brand image.

iQiyi’s splash screen ads have different modes including 3-second static images, 5-second dynamic images, free selection between static and dynamic, and support manual skipping. The presentation method is 8 rounds of broadcast, 7 rounds are fixed for nationwide investment, and 1 round is a competition between national investment and city fixed investment. The display mechanism is that each advertisement is displayed randomly to the user for the first time, and then displayed sequentially. If the third advertisement is displayed when user A turns on the computer for the first time, the order of the subsequent carousel displays will be 4, 5, 6, 7, 8, 1, 2. iQiyi’s splash screen advertising is charged on a CPD (cost per day) basis, without differentiating between the iPhone and Android versions.

2. Giant Screen Advertising

A half-screen ad displayed on the homepage of the app. The giant screen is located on the homepage of the iQiyi APP. The overall advertising environment is clean and can display static images and videos. It supports 8S images and text, 15S video, 30S video, and 60S video. With diverse forms, superior advertising locations and high visibility, it is the only choice for many brands to expose their products.

There are 4 rounds of giant screen advertising on the mobile side, one of which is sold with regional targeted CPM (thousand impressions), and the other three are sold nationwide, and the billing method is CPD (billed per day)

3. Focus Picture Ads

1) Featured image on the recommendation page

The focus image advertisement on iQiyi's recommendation page is displayed in a 2-frame*2 rotation format, of which 3 rotations are fixed for nationwide broadcast, and 1 frame's 1 rotation is a competition between nationwide broadcast and city-specific broadcast. When a user enters the "recommendation page" for the first time, the 1st frame is displayed by default, and then frames 1-6 are rotated in sequence. There is no concept of order in the rotation. Each time the user refreshes the page, each frame of the rotation is displayed randomly.

The advertisement is delivered by region, and the advertisement price varies in different regions. If it needs to be directed to the IOS side, the price needs to be increased by 30%, but it does not need to be increased for the Android side. In addition, there are certain conditions for the placement of iQiyi focus picture ads. The minimum single investment amount in Beijing, Shanghai, Guangzhou, and Shenzhen must not be less than 500 CPM, and the minimum single investment amount in other cities must not be less than 300 CPM. For more detailed information, please consult online!

2) Local station focus map

When the user enters the local site on the mobile phone, the focus picture of the local site is displayed on the first screen. If the user pulls down the page to refresh, the focus picture of the local site will automatically sink to the non-first screen. Like the focus pictures on the recommendation page, the price of the focus pictures on the local site also depends on the region, and the prices are different in different regions. At present, there are certain industry restrictions on the placement of focus picture advertisements on local sites, and the medical/pharmaceutical, beauty, Internet finance and other industries are not open for sale for the time being.

If a brand needs a fixed advertising display position on each terminal and needs a larger area of ​​advertising exposure, it can try to place a focus image ad.

For iQiyi advertising , please contact Qinggua Media official