Tips for Weibo promotion and traffic generation

Weibo can be said to be a big brother-level platform. It has huge traffic, and the platform can retain your WeChat and contact information. If you don’t take advantage of such a good platform, you will lose a lot. Weibo is also an indispensable part in Baidu's screen dominance and traffic diversion. In addition to learning about the latest news in the world and celebrity gossip, we can also use Weibo to attract traffic, promotions and customers.

Weibo is now also used as a marketing platform, and every fan is regarded as a potential marketing target. By updating the content every day, you can communicate and interact with everyone, or publish topics that everyone is interested in, so as to achieve marketing goals.

Weibo marketing focuses on value delivery, content interaction, system layout, and accurate positioning. The scope of Weibo marketing includes certification, effective fans, topics, famous bloggers, open platforms, and overall operations.

For Weibo as a whole:

In fact, the entire Weibo operation focuses on two parts:

The first is to produce excellent content.

The second is to plan Weibo activities reasonably.

Good content + good activities = brand exposure and fan growth. As long as you grasp these two points, the operation of corporate Weibo can basically be done very well.

1. Weibo traffic entrance

Looking at the traffic of Weibo, it is not difficult to analyze it. Let’s start from the traffic entrance:

1. Comprehensive search traffic

(1) Top three popular keywords (2) Real-time account exposure.

2. Popular article traffic

(1) Sina News (2) Baidu News Source (3) Headline Articles

3. Traffic from bloggers in vertical fields

(1) Interest verification (enter the search page on Weibo and receive real fans every day)

(2) Self-media certification (signing a self-media official will give you free traffic)

(3) Gold V certification (posts will be instantly featured)

(4) Become a big V and join MCN to get free hot ads

4. Traffic of hot topic list

(1) Used to build momentum for new brands. The threshold is not too high compared to the hot search list.

5. Hot search traffic

(1) Riding on the popularity of others to make your Weibo account popular (2) Paying to be on the hot search list, a place where Weibo traffic gathers

6. Micro-tasks or directly find big V/Internet celebrities to place advertisements

(1) Big Vs have many true fans (2) Internet celebrities have a stronger communication influence

7. Weibo answer traffic

(1) A section that Weibo vigorously promotes (2) Weibo answers will also be included in popular articles and serve as a traffic entry point

8. Hot review interception

(1) Be the first to grab the hot comments from big Vs to gain exposure.

(2) Be the first to grab the hot searches and popular comments to gain exposure.

(3) Simple routines are particularly good, but an interesting soul is essential.

9. Use Weibo drop-down keywords to attract traffic

(1) Natural guidance (2) Unnatural guidance

10. User ranking traffic

(1) The higher the keyword match, the higher the ranking

(2) Comparison of the quality and quantity of Weibo fans

(3) There is no point in ranking if it is not on the homepage

(４) Display the maximum exposure separately

11. Sina Kandian leads traffic

(1) Instant inclusion on the site

(2) Baidu may also include content from outside the site

12. Super topic traffic generation

(1) Seize the topic host

(2) Exposure in multiple topics

13. Weibo Fans Advertisement

(1) Accurately targeting the target audience

(2) Starting from 5,000, charged per thousand impressions

14. Real-time screen promotion

Use real-time accounts to post in batches to gain wide exposure

15. Keyword top ads

The most accurate official delivery model

16. Weibo Fans Headlines

(1) Suitable for Weibo accounts with a certain fan base

(2) Make use of the interconnectivity of Weibo to select fans to target accurately

17. Microblog batch private messages

(1) Volume type

(2) The copy must be attractive

After understanding the traffic entrance, the targeted promotion is organized as shown in the table above. The ultimate goal of Weibo is to attract traffic. Next, let’s break down the traffic-attracting operations.

2. Ways to attract traffic through Weibo

There are many ways to attract traffic on Weibo. How do we use Weibo to attract traffic and customers? What are the precise passive traffic-driving methods on Weibo?

1. How to attract traffic through Weibo

1. Comprehensive Popularity

Weibo’s comprehensive popularity is the most core channel for search traffic, and it is also the channel with the highest information exposure and the most direct traffic effect.

There are three advertising slots for comprehensive popularity. Generally, original content that is better and is forwarded, commented on and liked by many Weibo users will be recommended by the Weibo system and become popular content. Popular content will then be displayed at the top of the comprehensive list.

2. Comprehensive real-time

Weibo is comprehensive and real-time, and is also a channel for search traffic. When users want to search for more information related to a keyword, they usually search in real time. How can I make my Weibo comprehensive and real-time? The prerequisite is that your account must be a real-time number.

3. Popular Questions and Answers

There are two advertising spaces for popular questions and answers on Weibo. We can get traffic by asking and answering questions. How to attract traffic to popular questions and answers?

Step 1: Determine your target keywords.

Step 2: Find Weibo Q&A and ask questions. The title must be attractive.

Step 3: Answer the questions. The answers can be in the form of pictures, headlines, plain text, etc.

4. Popular Articles

Some high-quality content articles will be included in Weibo, and those included on Weibo will be displayed here as popular articles. Fans attracted through content screening have a stronger sense of trust and a higher conversion rate in the later stage. So how can you write a high-quality headline article?

1. Come up with an attractive title for the article.

2. The content of the article must be original, professional, and able to bring value to fans.

3. Promote headlines to increase article exposure and readership.

5. User Ranking

Weibo user ranking, also known as personal Weibo ranking. When users want to search for users related to a certain keyword on Weibo, they usually search according to the user ranking. So how can we improve Weibo’s user ranking?

It can be optimized from the following aspects:

1. Nickname: The keyword being searched must appear in the nickname, and the keyword must be placed in front.

2. Fans: The more high-quality fans a user has on Weibo, the higher the user ranking will be.

3. Introduction: The introduction should also include the searched keywords.

4. Personal tags: Each Weibo account can have 6 user tags. It is recommended to set all tags to be related to the searched keywords.

6. Popular comments lead to traffic

When you see a blog post that ranks high under a hot topic, go and comment first. The content of your comment should also be relevant to the topic. If it is not relevant, you cannot directly do hard advertising. You must use soft content. Otherwise, after it is ranked high and is seen by the blogger, it will be deleted directly, and it may also be reported by other users.

Comments can be sorted by popularity and time. For popular blog posts, there is no need to think about sorting by time, you must look at the popularity, and to sort by popularity you need to get likes, or ask the blogger to like it for you.

When brushing likes, you also need to pay attention to whether your account can withstand the brushing of likes and the quality of the account. You can brush a little at first, then add some comments, and then continue to brush likes, and repeat this.

There are three thousand rivers of water, but I only take one scoop.

The most taboo thing when doing traffic generation is to try every method. You must focus. There are thousands of methods, it is best to pick one and master it first. It is better to practice one move ten thousand times than to know ten thousand moves.

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